Marketing The Key Marketing Issue - 1346 Words

Umesh Misra MKT 6301 1. A description of what you believe to be the key marketing issue(s)/challenge(s) facing this Organization. Marketing Issues: †¢ Initially, Intel did not have any logo on OEM’s product. This in turn did not attract more consumers, as they were not aware of its presence. †¢ Whenever Intel introduced new product, they must have publicized it on great scale. As the consumers were not aware of new product that was introduced in the market and they kept on using older product that was well established in the market.. It is well shown that the third generation microprocessor 386 was not replaced by the second generation microprocessor 286 despite of 386 being better. People adopted third generation 386 microprocessor very†¦show more content†¦So for people to know that a new product is launched, Intel should have organised grand launch events which invited people from different fields such as journalists, software developers, executive from different companies, and most important common people. Pros of Alternative 1: †¢ Most of the word about the new product would be spread by people present in the event. †¢ Advertisement cost can be reduced. †¢ People will show interest in new product from the movement of its launch. †¢ The entire positive and the negatives about the product can be discussed in the event. †¢ Information regarding future products that are in pipeline can also be given. Cons of Alternative 1: †¢ Organising such event is quite expensive. †¢ It can end up in providing competitors about the information of future plans. †¢ The event must be well planned and as any mistake made during the event can back fire and malign the image of the company. b) The pros and cons of alternative solution 2 to address these marketing issues/challenges. Intel primarily being a chip manufactures company, mainly focused on personal computer and servers. They did not focus on non PC market which included cell phones, PDAs etc. .They should have invested and focused on other chip based electronic gadgets that were becoming popular among people. Pros of

Custom Coffee Chocolate Free Essays

Mgmt 5000 Custom Coffee Chocolate The mission of Custom Coffee Chocolate is to provide lovers of fine chocolate and coffee a place to indulge themselves. From the cafe’s current offerings and proposed expansion, I do not think that the indulgence aspect of the mission statement is limited to the chocolate and coffee itself. I think that the menu variety, entertainment events and amenities that they will offer lend themselves to the mission of indulgence. We will write a custom essay sample on Custom Coffee Chocolate or any similar topic only for you Order Now The menu variety, for example allows one to indulge the pallet and explore the world through taste. Entertainment events allow one to immerse themselves in the sounds and words of other cultures while relaxing and surfing the net all at once. The cafe’s strengths include knowledge of customer base, specialized products, repeat business and a high traffic location. Weaknesses are lack of financial capital, limited staff, and majority of business is takeout. They are also weak in their lack of marketing and short-term lease on property. The cafe does have some opportunities though. The opportunities present are expanding the menu and services, marketing cafe as an entertainment or meeting venue, or include the always-popular wireless connection. Threats present for the cafe are other restaurants and businesses in the area. They are likely to see their success and create a similar offering of their own that features lower prices, better product or services. I believe that one of the first goals that Custom Coffee Chocolate should achieve is extending their hours and staff. By achieving this goal first, it will make moving toward all their other goals flow smoothly. Their next steps should be to secure a wireless connection and begin to have small entertainment events. Brewer should begin to ramp up the cafe’s marketing plan by advertising the events and wireless access. The marketing campaign should be targeted in the local lounges, campus commons, and dorms. After the entertainment has been established as a success, it would provide a good test market to begin expanding the cafe’s menu into new areas. Then finally, they should launch a website for the cafe that features all their best assets. How to cite Custom Coffee Chocolate, Papers

Food Products And Biotechnology Essay Research Paper free essay sample

Food Merchandises And Biotechnology Essay, Research Paper Introduction This paper is about Biotechnology and its usage in making new nutrient merchandises. In researching this paper, I found there is a batch of information on this topic and a batch of argument on the creative activity of genetically altered nutrient, medical specialty, harvests, and more. I decided to make my paper on the genetically altered nutrient portion of the topic. I will discourse what biotechnology is, who is for it and who is against it, and what some of the ethical concerns are when it comes to turning genetically modified ( GM ) harvests. THE FOOD BIOTECHNOLOGY DEBATE WHAT IS BIOTECHNOLOGY? Biotechnology is a wide term that applies to all life beings. It is used for everything from micro-organisms used to ferment beer to the most sophisticated signifiers of cistron therapy. There are two classs of activities in biotechnology: the traditional methods and new scientific methods. The traditional methods are the manner that husbandmans have been engendering their harvest for centuries, cross genteelness workss until eventually some coevals down the line is precisely the manner they want it. The new methods are taking cistrons from different beings and infixing them into another being in the lab. This eliminates the waiting period to acquire the consequences they want, alternatively they get the exact works they want right off. The United States authorities defines it as being # 8220 ; any technique that uses populating beings or parts of life beings to ( 1 ) brand or modify merchandises, ( 2 ) better workss or animate beings, or ( 3 ) develop micro-organism for specific utilizations. The intent of biotechnology in nutrients is to make better tasting and more alimentary nutrients, that have higher harvest outputs, and workss that are of course protected from disease, insects, and drouth. Through biotechnology scientist can develop workss with merely specific good traits and leave out the unwanted traits. They can alter one feature or a few features at a clip with current engineering. This enables them to let go of, for usage, the modified seeds one measure at a clip alternatively of disbursement old ages to develop the best tasting and hardiest workss all at one time. It takes 10 # 8211 ; 12 old ages to engender workss in the traditional manner. With biotechnology, breeders can choose the exact traits they are looking for and blend them together enabling them to acquire the workss they want in merely 1 # 8211 ; 2 old ages. Crops that are presently produced in the U.S. through biotechnology are soya beans, maize, canola, tomatoes, squash, and murphies. These harvests are suppose to be improved versions of the traditional 1s with added good traits. RISKS Some of the hazards, to worlds, that scientists have identified are new allergens in the nutrient supply, antibiotic opposition, a concentration of toxic metals, and sweetening of the e nvironment for toxic Fungis. NEW ALLERGENS New allergens could do jobs for people that are sensitive to certain things and do non cognize that they are now portion of something else that they were non allergic to. For illustration if they put certain milk proteins into carrots, parents would cognize non to give kids allergic to milk the milk but they would non believe twice about giving them the transgenic carrots that now contain milk proteins. A survey done at the University of Nebraska showed that soya beans that were genetically engineered to incorporate proteins from Brazil nuts caused people allergic to Brazil nuts to hold reactions to the soya beans. ANTIBIOTIC RESISTANCE In familial technology the frequently use antibiotic resistant cistrons as what they call # 8220 ; selectable markers # 8221 ; . The markers help choose cells that have taken up foreign cistrons. Although the cells no longer hold a usage for the cistrons, they still stay in the works tissues everlastingly. Having these antibiotic cistrons in nutrients could do two jobs. This first is eating the nutrients that contain the cistrons could cut down the effectivity of taking antibiotics that need to be taken with nutrient when you are ill. An illustration is if you eat a tomato with the antibiotic cistrons at the same clip as you take an antibiotic, the cistrons could destruct the antibiotic in your tummy. The 2nd thing that could go on is the opposition cistrons could be transferred to worlds doing the antibiotics taken when sick useless. Although figure two is improbable with out some sort of scientific mediation, the possibility should be closely checked. CONCENTRATION OF TOXIC METALS Some of the new cistrons being added to workss have the ability to take heavy metal, such as quicksilver, from the dirt and dressed ore so in the tissues of the works. The ground, they have added these cistrons in some works, is so that municipal sludge can be used a fertiliser. The sludge contains foods that are good for the workss, nevertheless the sludge is besides contaminated with heavy metals. The thought is to do the works so that they can take the metals to non-edible parts of the works. For illustration, in a tomato works the metal would concentrate in the roots and in a murphy works, the metal would be in the foliages. To make this they use some sort of familial on and off switches. The hazard is that if the switch is non wholly off the comestible portion of the works could be contaminated. ENHANCEMENT OF THE ENVIRONMENT FOR TOXIC FUNGI It is possible that taking cistrons from works could do jobs. The illustration I found is the caffeine in java beans, by turning the cistron off or taking it wholly to turn decaffeinated java they could make a fungous job. The caffeine in java beans really protects the workss from Fungi. If beans are unable to bring forth the caffeine, they could be coated with a bed of toxic Fungis, such as aflatoxin, which is toxic to worlds and these tox ins can stay in the nutrient through the procedures of nutrient readying. BENEFITS There are many possible benefits of familial technology of beings. Some of the pictured benefits are technology animate beings for leaner meat, drug-producing installations, to defy diseases and beginnings for transplant variety meats. Engineering workss to defy weedkillers, diseases and plagues, to be more alimentary, to turn faster and to better the gustatory sensation and quality. Bacterias to bring forth drugs for farm animal and nutrient processing AIDSs. So far, the workss and the bacteriums are the lone genetically engineered merchandises on the market. Presently tomatoes, papaia, Piper nigrums, squash, maize, soya beans, and cotton have been genetically altered to defy weedkillers, insects, and disease and to better the spirit an 500 quality. Plant can bring forth larger harvests than before with less infinite. Bacterias have been reengineered to bring forth rennet, which is an enzyme used to do cheese and is widely used by U.S. cheese manufacturers. Bovine Growth Hormone ( BGH ) is made for engineered bacteriums and is used to increase milk production in cattles. BGH is presently being used by about 10 % of the U.S. dairy farms. Some other benefit expected in the close hereafter are reduced degrees of natural toxins in the workss, widening the shelf life of nutrient, and simpler and faster methods in placed pathogens, toxins and contaminations. Some merchandises being released shortly with these benefits are healthier oils, sweeter peas with higher works outputs, bananas and Ananas comosuss with delayed maturing qualities and higher protein rice utilizing cistrons transferred from peas. Further in the hereafter it is expected to assist avoid famishment as the universe population grows to over 10 billion peop le by the twelvemonth 2050. This is expected to be accomplished by increasing a crop’s ability to defy drouth and other environmental factors. The benefits expected down the route include safe nutrients with less allergenic proteins, drouth and inundation opposition, and tolerance to salt, metals, heat and cold. OPPONENTS This portion is traveling to touch on some of the oppositions to genetically modified ( GM ) nutrients. One of the biggest is the Prince of Wales and all of England. The Prince has been really vocal in the yesteryear on this issue he has given a few addresss and even get downing an on-line forum on the topic. He is forcing for public argument on GM nutrient. He believes GM is more than merely an extension of selective genteelness techniques that blending familial stuff from different species that would usually non engender â€Å"takes us into countries that should be left to God.† He says we should non tamper with the edifice block of life. He does ex perience that familial use could take to good in the field of medical specialty, agribusiness and the wellness of the environment, but that advanced engineering brings dangers with it besides. He, along with several others, think that weedkiller immune harvests will take to more chemicals being used on harvests non less. Him and others says that the trait for weedkiller opposition will distribute to wild works life and do weeds that are immune to weed slayer as good. If workss produce there ain pesticides it will kill the good bugs every bit good as the bad 1s. Besides, with the pesticide everyplace in a harvest, it will take to a tolerance to the pesticide on the portion of the bugs and they will finally be immune to it. During pollenation and with air currents the pollen can distribute from the GM harvests to conventional and organic harvests polluting them. He wonders about the claims that GM harvests are needed to feed the world’s turning population. He thinks it is more a deficiency of money than a deficiency of nutrient that is the job. The representatives of 20 African provinces, including Ethiopia, have published a statement stating that GM harvests will non assist their husbandmans produce the nutrient that will be needed in the 21 century. In fact, they think it will destruct the diverseness, the local cognition and the sustainable agricultural systems and undermine their capacity to feed themselves. He besides wonders how the developers of all this engineering are be aftering to do a net income from selling their merchandise to the poorest parts of the universe where they claim it is need the most. He feels it would be better to concentrate on sustainable techniques that can duplicate or treble the outputs from the traditional agriculture systems. England has been forcing for labeling demands to inform the consumer that nutrient is genetically altered, so that they can do their ain determination as to whether they want to eat it or non. The i nquiries raised by oppositions are â€Å"Is it safe? † so far there is nil demoing that it is non, but there is besides non much informations demoing that it is either. # 8220 ; Why are the regulations for O.K.ing GM nutrients less rigorous than those for new medical specialties produced utilizing the exact same engineering? # 8221 ; If GM nutrient is traveling into our organic structures merely as medicines do, it should be capable to the same testing. # 8220 ; What is the effects on the environment? # 8221 ; Laboratory trial have already shown in the U.S. that the pollen from GM maize has damaged the caterpillars that turn into the Monarch butterflies, if it can ache them what is it making to other species? They are non even proving the maize it is in widespread production and this should hold been caught if testing had been done. It should hold been caught by the company that makes the seeds or by the regulative governments that let the seeds be sold on the market. It would do sense to works a little trial subdivision of a harvest and se e what will go on. # 8220 ; If something goes incorrect with a GM harvest, who will be held responsible? # 8221 ; This is a # 8220 ; large one # 8221 ; who is traveling to be lawfully apt for the harm, whether it is to human wellness, the environment, or both. Will it be the company who produced and sold the seeds, the husbandman who grew it based on being told it is safe, or will it be everyone which is the instance with BGH. There has been a statement put out by a group of scientists from 13 states all over the universe naming for a moratorium on GM harvests and an straight-out prohibition on patents of GM seeds. They put out to all the authoritiess of the universe this statement and hold asked the authoritiess to make the followers: ? Enforce an immediate moratorium on farther environmental releases of transgenic harvests, nutrient and animal-feed merchandises for at least 5 old ages. ? Ban patents on life beings, cell lines and cistrons. Support a comprehensive, independent public enquiry into the hereafter of agribusiness and nutrient security for all, taking history of the full scope of scientific determination every bit good as socioeconomic and ethical deductions. They are concerned that there needs to be more testing due to turning grounds of jeopardies to biodiversity, nutrient safety, human and carnal wellness. They do non experience that neither the demand nor the benefits of familial technology of agribusiness have been proven. They say that new scientific grounds warrants an immediate moratorium. They say that cross pollenation is already go oning making many species of superweeds and that the opportunities of transgenes distributing to other works is 30 times more likely than a works distributing its ain cistrons. These 61 scientists have me convinced after reading their statement that the authoritiess need to set a arrest to this and hold farther testing and polishing done before anymore are grown commercially.

Why Should We Conserve Forests free essay sample

A great variety of plants and animals exist on earth. They are essential for the survival of mankind. Today , a major threat to survival of these organisms is deforestation. We know that deforestation means clearing forests and using the land for other purposes. Trees in the forestare cut for procuring land for cultivation,building houses and factories and making furniture or using wood as fuel. Some natural causesof deforestation are forest fires and severe droughts. We know that deforestation disturbs the balance in nature. If cutting of trees continues, rainfall and the fertility of the soil decrease. Moreover, there will be increased chancesof natural calamities such as floods and droughts. To protect our flora fauna and habitats, protected areas called sanctuaries , national parks and biosphere reserves have been earmarked. Plantation, cultivation, grazing, felling trees, hunting and poaching are prohibited there. Sanctuaries are Areas where animals are protected from any disturbance to them and their habitat. We will write a custom essay sample on Why Should We Conserve Forests or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page National parks are Areas reserved for wild life where they can freely use the habitats and natural resources. Biosphere reserves are large areas of protected land for conservation of wild life, plant and animal resources and traditional life of the tribals living in the area. we should conserve forests to maintain eco system in the world, if forests are depleted continuously then global warming effect will increase and natural disasters will take place which disturb ecosystem global warming or green house effect is caused due to increase in the amount of carbondioxide in the air or atmosphere. It absorbs the heat of the sunlight and it does not let some amount of heat to go out of the atmosphere due to which ice sheets are melting continuously and amount of water in oceans is increasing day by day and floods are taking place. So its our duty to conserve forests for the future generation. save forests save life.

Managerial Exercise 2 Essays - International Trade, Free Essays

Managerial Exercise 2 Essays - International Trade, Free Essays Name: Muhammad Adeel Qayum Shaikh Managerial Exercise 2 The Asian country of Tamoa imports large quantities of down pillows each year. DownPillow, a US company, would like to do more business there, but it has a problem. Tamoa has a large number of regulations affecting importation and the sale of down bedding. After reading the following five regulations, evaluate their legality and their impact on DownPillow. What course of action should DownPillow take? 1.Pillows made from down harvested from Tamoan flocks may be labeled as goose down even though they contain up to 25 percent duck down, (Down is taken from both geese and ducks, but duck down is considered inferior). If the pillow is made from foreign down, then a pillow labelled goose down may contain no more than 5 percent duck down. US regulations recognize that geese and ducks often get plucked together and therefore permit goose down to contain up to 10 percent down duck. DownPillow believes the 10 percent tolerance is reasonable, but given farming methods in most countries it is not possible to sort out the geese and the ducks any better than that. Tamoa believes that the stricter standard for imported pillows is justified to protect Tamoan consumers from fraud, and because Tamoan farmers do not raise any ducks, the 25 percent domestic standard is irrelevant anyway. Ans: DownPillow should look at procurement rules that protect foreign firms from government favoring domestic producers. They can ask the USTR to present the case to WTO if the domestic standard is irrelevant. Also, the MFA agreement can work in DownPillows favor to get restrictions reduced. 2.Tamoa also requires that the cotton coverings of all pillows be certified to meet certain ecology and human health standards for textiles, they may not contain any harmful chemicals such as chlorine, and they must be tested to minimum standards set by the International Organization for Standardization. Certifications are accepted from testing labortaries in any country. US regulations dont require certification. Ans; According to the principle of less restrictive trade, these regulations may not be used more than necessary, and unless they are trade neutral. DownPillow can also bring the WTO agreement on Sanitary and Unsanitary restrictions into light that do not allow imposing of such standards if they restrict trade. 3.All pillow imports must be inspected on arrival in Tamoa. No inspects are permitted at the foreign factory. Taomoa has one inspector who must remove down from at least three pillows from every shipment and subject it to laboratory analysis. Given the current backlog, inspections are taking up to 4 weeks, during which pillows can be damaged by humid weather. Ans: This certainly makes DownPillow suffer a loss. They should bring the WTO agreements on notice that do not allow such inspection to take place if it is making imports too restrictive. 4.Tamoan restrictions also require DownPillows plant to be inspected, and the sterilization process to be approved by officials. In the US, the down is sanitized and washed, and subjected to hot air. But the Tamoan ministry refused to accept sterilization permits, and approvals from state health department in the US. Tamoa doesnt pay the overseas travel expenses of its inspectors. Ans: This violates the fair trade practices and agreements such as the MFA. Tamoas exports to the US will suffer if they continue this practice. According to fair trade rules set by the WTO, the sterilization process can be relaxed and permits by the US health department can be accepted if trade is being harmed. 5.Tamoan regulations prohibit pillows and comforters from being vacuum packed and compressed for shipment to ensure the down is not damaged in the shipment. DownPillow ships smaller orders by air freight and larger orders by ocean container. Ans. DownPillow can envoke the clause of the WTO that prohibiting these two items from being compressed or vacuum packed prevents damage to them, as the WTO doesnt encourage such policies unless they are backed by scientific evidence.

Musings on the Uses of Abash

Musings on the Uses of Abash Musings on the Uses of â€Å"Abash† Musings on the Uses of â€Å"Abash† By Maeve Maddox The word abash has always seemed to me to belong more to the literary sphere than to the workplace. That’s why I did a double-take when I read this on a site dedicated to marketing: A corporation operating in a capitalist society has the obligation to make a profit. It does not have the obligation to make friends, except where/when that would lead to profit.  It does not have an obligation to abash itself at every possible opportunity. I wondered if the word was being used as a synonym for â€Å"bash† in the sense of â€Å"disparage.† As a transitive verb abash means To destroy the self-possession or confidence of (any one), to put out of countenance, confound, discomfit, or check with a sudden consciousness of shame, presumption, error, or the like.  Ã‚  OED. Older literature provides plenty of examples of the use of abash as a verb: That you are a princess does not abash me, but that you are you is enough to make me doubt my sanity as I ask you, my princess, to be mine. A Princess of Mars, Edgar Rice Burroughs The titter that rippled around the room appeared to abash the boy, but in reality that result was caused rather more by his worshipful awe of his unknown idol and the dread pleasure that lay in his high good fortune. The Adventures of Tom Sawyer, Mark Twain. (The teacher has just sent Tom to sit with the girls.) Most of the examples I find in recent writing use the -ed form abashed to describe a person whom a remark or occurrence has caused to feel embarrassed, humiliated, or ashamed. Bruce had the sense to look abashed as he came out of his office looking dry and handsome and seeing Betty standing next to her desk dripping and wet. (review of an Ugly Betty episode) Though he does his best to cover himself with his hands and look abashed, Stiller merely comes off as ridiculous. (review of Ben Stiller movie) She seems to look abashed in her photos all tarted-up for the media. (comment on Scarlett Johansson’s publicity photos) According to the OED, the reflexive use is obsolete, but it is in use on the web: dont abash yourself for jumping the gun Do You Abash Yourself With These Negotiating Mistakes? when we believed the GOP could not abash itself any more it The strangestand most abundantuse of abash that I found was in gibberish postings like these: I deliberate on the most impressive horror you desideratum to do when starting in a home based affair is to figure out your budget before you start and stick to it.   Don’t abash yourself in a fix financially where you last will and testament be hurt if it doesn’t   This is from a site purporting to provide information for running a home based business. You don t charge to be a hero and do everything, and anticipate of everything, yourself. Abhorrence to acquaint you this but, if you alpha out you DON T understand aggregate ok so don t abash yourself by cerebration you do The second example had a byline. I was surprised that anyone would put her name to such stuff. Then I found one of my own posts transformed into gibberish with my name still attached to it. A group of fiction sites connector to posts on the DailyWritingTips neighbourhood. We like that. Sometimes they overreach a clear up excerpt followed alongside a connector to the remainder of the article on our neighbourhood. I date nothing falter with that. (Original here) Bottom line on abash: by all means, use abash when it seems to be just the right word. Just remember that it does not mean the same thing as bash. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:70 Idioms with HeartYay, Hooray, Woo-hoo and Other AcclamationsGrammatical Case in English

Comparative Criminology - Prostitution in China and the USA Essay

Comparative Criminology - Prostitution in China and the USA - Essay Example The interpretavist approach is sceptical of universal interpretations and brings the variations as a result of cultures to surface. Interpretavist approach is based on orientalism whereby, they focus more on bringing out the differences. On the other hand, positivism is based on Occidentalism that denies differences and aims on establishing generalizations and similarities. (Maguire et.al, 2007 & Cain, 2000, 239-260) Therefore, the aforementioned approaches to the subject have been deemed very useful in further elaborating it; however, using an example to demonstrate the subject will provide empirical evidences and knowledge regarding the subject. Therefore, in order to shed greater light on the matter, the following substance of the prose will examine the exact nature; similarities and differences between the criminal behaviour as a result of cultural and epidemiological variations. (Cain, 2000, 239-260) II. Prostitution in China and the United States of America Prostitution is the act of providing sexual services in return for a monetary payment, and is one of the oldest known professions. Individuals involved in this profession are called ‘prostitutes’ and the legality of this activity varies from country to country. Prostitutes and brothels, which are special establishment that are the foreground of prostitution, pervade societies from the world over. Though, it exists in every society and culture but the main focus will remain on China and America. As it is mentioned earlier, prostitution is one of the oldest known professions; therefore, the most fundamental similarity between both countries would be that the sex industry has been in existence for a very long time. In both countries, women are largely involved in... The essay "Comparative Criminology - Prostitution in China and the USA" examines the exact nature, similarities and differences between the criminal behavior as a result of cultural and epidemiological variations. Prostitution is the act of providing sexual services in return for a monetary payment and is one of the oldest known professions. Individuals involved in this profession are called ‘prostitutes’ and the legality of this activity varies from country to country. Prostitutes and brothels, which are a special establishment that is the foreground of prostitution, pervade societies from the world over. Though it exists in every society and culture the main focus will remain on China and America. Prostitution is one of the oldest known professions; therefore, the most fundamental similarity between both countries would be that the sex industry has been in existence for a very long time. In both countries, women are largely involved in prostitution cases; though in the last few decades male prostitution has also surfaced and they also include people who have immigrant status in the country. The sex industry in China and the United Stated of America has been on the boom, prior to the massive attention it has attracted from the media and the way it is portrayed by them. After the communist revolution in China, the ruling faction in China established a resolve to eradicate prostitution and brothels from China, a social issue that had become quite rampant in both urban and rural regions of the country.

Training and Development (7) Assignment Example | Topics and Well Written Essays - 750 words

Training and Development (7) - Assignment Example The career development model would set specific target for employees, and therefore employees may be eager to achieve their targets as fast as possible. In order to gain better career achievements, employees necessarily need to develop improved skills and capabilities. Hence, effective career management would encourage employees to actively participate in development activities. In short, career development model would greatly assist organizations to implement their training programs and development activities successfully. Benefits of Career Development to Companies Generally, companies are very interested in helping employees to plan their career because this strategy benefits firms to achieve their short term as well as long term objectives successfully. As discussed earlier, the career development model would assist companies to keep its employees motivated (career motivation) and this situation in turn may assist organizations to reduce issues like absenteeism and staff turnover to a great extent. As Lindner (1998) points out, motivated employees would be more productive relative to others and hence an organization can improve its profitability by helping employees plan their career. Another benefit of this policy is that it would assist companies to minimize worksite conflicts to a large extent, because motivated employees will always try to contribute to team efforts. However, companies also face some challenges while helping employees to plan their career. First, organizations need to raise additional funds to finance the career development program. Secondly, a firm’s top management has to spend a considerable amount of time to operate the career development model. Components of Career Motivation Career resilience, career insight, and career identity are the three components of career motivation. Career resilience can be simply defined as the extent to which employees are capable of managing the problems that affect the efficiency of their work. â€Å"Career insight involves (1) how much employees know about their interests and their skill strengths and weaknesses and (2) their awareness of how these perceptions relate to their career goals† (Chapter 11). Finally, career identity refers to the extent to which employees are able to define their personal values in accordance with their nature of work. Career resilience is identified to be the most important component of career motivation whereas career insight appears to be the least important component. The level of career resilience is an important determinant of an employee’s commitment to the company. Hence, an employee with high level of career resilience can easily deal with his/her worksite problems and thereby contribute to the firm’s overall productivity. In contrast, an employee’s career insight does not directly influence the company’s operational efficiency as this component specifically relates to the employee’s career go als. Psychological Contract A psychological contract can be defined as â€Å"the expectations that employers and employees have about each other† (Chapter 11). The psychological contract reflects the view that the organization would provide long term employment and development opportunities to its employees if they stay with the company and maintain high level job performance. Pay increases and promotion may be the major

Should Models Have a Minimum Weight Limit Essay Example for Free

Should Models Have a Minimum Weight Limit Essay When we have a job that we love, we want to keep it no matter what. That’s understandable, but we have to be careful how far we actually go in order to keep it. There are things much more important than any job in the world like our health. Even for those who’s jobs, looks are everything. We all want to look our best at all time, especially if we are in the modeling business. There have been many issues with models and their ways of losing weight. These models have eating disorders that can truly harm them. The way that they do their weight lost can have terrifying consequences. These consequences many times cause them their lives or threats just as delicate. Due to all these horrible deaths and serious threats to models health some argue that a minimum weight should be mandatory. They want the models to not be one pound under the healthy weight limit that they require. The problem is that not everyone agrees. Anonymous people argue that models look great while advertising just the way they are as an now. Some argue that if models have a minimum weight limit and it’s passed as a requirement many ordinary people are going to want to go into the modeling business. The other argument is that the models will have to wear always closed clothing, since they will look horrible in a bathing suit. Another point made by the once against minimum weight is that not all models have the same height. They argue that how will they have the same minimum weight if they have different hight. There arguments are said that models are made to be thin and thats the way they should stay. I have to say to the once that are against it that no one argues that they don’t look great while advertising something on television or magazines now, but as good as they look a couple pounds more won’t make a difference. These models are great models that don’t do great at their jobs because of their weight; they do great at their job for the way they model. These models are great at their job for the way they walk, the way their makeup looks, and wearing all the beautiful clothing that they advertise. When they say that ordinary people are going to want to become models they make it sound like it’s a bad thing. In reality that is a good thing, the more models the more business. The more models that we have the more clothing and products that companies get to advertise. Also due to that models are meant to be skinny we don’t have many models left, and the models that are modeling as an now many are in serious danger for having eating disorders. If models are a couple pound heavier that doesn’t mean that they can’t wear bathing suits. I don’t believe that they would look horrible I actually think that it would help the company sell more bathing suits if they are seen on models who don’t look like walking sticks. The truth is that not everyone wears a bathing suit because we don’t feel confident since we don’t look like the models who advertise them. Although if we see the product on people who aren’t as thin we will gain that confidence and the company will sell many more products. It’s very true that not all models have the same height, but that shouldn’t be a problem. The minimum weight limit can be based on height and any other circumstances. It is very important that all models have the same requirements and very understandable that this statement has been given by these anonymous people. I understand the point that they are trying to make, but of course if a model is going to be told how much they have to weight there will be taking the hight, body fat, and muscle weight all into consideration before deciding their minimum weight. To all models the requirement will be the same and their minimum weight will be determine as an individual. Models are made for modeling thats why they are called models. They are not exactly made to be thin. There is a huge difference between thin and unhealthy. People who think that models are made to be thin are’t thinking that because of people who think that way is usually why models fall into eating disorders. Models should be able to model staying in figure, but with a healthy weight that won’t harm them. All these points made by anonymous people are regardless pointless thats probably why they stay anonymous. If they truly believed in the points they are making they wouldn’t stay anonymous Many models take it too far, risking their lives. Many models do many unhealthy things to fit into a size zero and that just bring bad health problems. Nineteen year old Cover Girl model Bethaney Wallace dies of anorexia and bulimia (Andrew Levy). She started with these eating disorders since she was sixteen. These eating disorders weakened her heart until one night she died in her sleep at age nineteen. Three years she suffered trying to be thiner that she already was. This was a young girl who couldn’t see how beautiful she was and became anorexic and bulimic making every meal a crises for her. Bethaney was 5feet 3inches and weighted only 94 pounds (Andrew Levy). In 2006 another famous models dies as consequences of her eating disorder (Tom Phillips). Ana Carolina Reston was a Brazilian model who was warned she was fat at 112 ponds, ever since then this beautiful model stopped eating until she starved to death. Ana was 5ft 6inch and died weighting 84 pounds (Tom Phillips). Isabelle Caro was another beautiful model who dies due to anorexia, she was told by Parisian modeling scout that in order for her to â€Å"find a job she needed to lose 10 pound† (Barbie Latza Nadeau) and she did, she quickly lost 20 pounds she ended up weighting 55 pounds. Isabelle was 5ft 4inch tall with a weight of 55 pounds, she ended having to go to the hospital due to her rapid weight lost, Isabelle was in the hospital in comma for months (Barbie Latza Nadeau). It’s a shame to lose such beautiful models just because they consider themselves fat when in reality they are to skinny I truly believe that all these deaths have a solution, because besides from the models I have mention previously there are many more models who die due to their eating disorders. The solution is for the minimum weight limit to become a requirement. The minimum weight limit will make all modules feel comfortable by the way they look because they would look exactly how they were told but in a much healthier way. Having to weight at least the minimum weight should be come a requirement because, by reinforcing a minimum weight limit and making it one of the prerequisites for being or become a module all the modules who love their job will do their best to meet all the requirements. If models are conscious that if they weight less than they are supposed to they will keep themselves at that weight in order to keep their job. This will help models all around the world to become healthier and it will also help prevent all these deaths because of their eating disorders.

Battles on the United Home Front and the end of Bismarck :: essays research papers fc

Battles on the United Home Front and the end of Bismarck   Ã‚  Ã‚  Ã‚  Ã‚  From the defeat of Austria in 1866 until 1878 Bismarck was allied primarily with the National Liberals. Together they created a civil and criminal code for the new empire and accomplished Germany's adoption of the gold standard and move toward free trade. Just as they had earlier written off Bismarck as an archconservative, liberals now viewed him as a comrade--a man who had rejected his conservative roots. Many conservative leaders agreed with this assessment. Bismarck had cashiered kings, gone to war against conservative regimes, and adopted policies that promoted rapid industrialization. Their fears were further enhanced when he joined liberals in a campaign against political Catholicism (Kulturkampf) in 1873 (Carr).   Ã‚  Ã‚  Ã‚  Ã‚  Bismarck had not counted on the emergence of new parties such as the Catholic Centre or the Social Democrats, both of whom began participating in imperial and Prussian elections in the early 1870s. Along with the left liberal Progressive Party, he labeled them all enemies of the empire (Reichsfeinde). Each in its own way rejected his vision of a united Germany. The Progressives found the empire too conservative and its elite essentially feudal; the socialists questioned its capitalist character; and for the Centre the empire was Protestant and too centralized (Kent). Bismarck's aim was clearly to destroy the Catholic Centre Party. He and the liberals feared the appeal of a clerical party to the one-third of Germans who professed Roman Catholicism. In Prussia the minister of public worship and education, Adalbert Falk, with Bismarck's blessing, introduced a series of bills establishing civil marriage, limiting the movement of the clergy, and dissolving religious orders. All church appointments were to be approved by the state. Clerical civil servants were purged from the Prussian administration. Hundreds of parishes and several bishoprics were left without incumbents (Sempell). The Kulturkampf failed to achieve its goals and, if anything, convinced the Catholic minority that their fear of persecution was real. Bismark gradually relented in his campaign, especially after the death of the activist pope, Pius IX, in 1878. But he never relented in his hatred for the Centre leader, Ludwig Windthorst, a Hanoverian who had earlier experienced Bismarck's methods in the annexation of his kingdom. Bismarck's speeches continued to be barbed with anticlericalism until his fall in 1890 (Carr). In 1878-79 Bismarck initiated a significant change in economic policy, which coincided with his new alliance with the conservative parties at the expense of the liberals. Battles on the United Home Front and the end of Bismarck :: essays research papers fc Battles on the United Home Front and the end of Bismarck   Ã‚  Ã‚  Ã‚  Ã‚  From the defeat of Austria in 1866 until 1878 Bismarck was allied primarily with the National Liberals. Together they created a civil and criminal code for the new empire and accomplished Germany's adoption of the gold standard and move toward free trade. Just as they had earlier written off Bismarck as an archconservative, liberals now viewed him as a comrade--a man who had rejected his conservative roots. Many conservative leaders agreed with this assessment. Bismarck had cashiered kings, gone to war against conservative regimes, and adopted policies that promoted rapid industrialization. Their fears were further enhanced when he joined liberals in a campaign against political Catholicism (Kulturkampf) in 1873 (Carr).   Ã‚  Ã‚  Ã‚  Ã‚  Bismarck had not counted on the emergence of new parties such as the Catholic Centre or the Social Democrats, both of whom began participating in imperial and Prussian elections in the early 1870s. Along with the left liberal Progressive Party, he labeled them all enemies of the empire (Reichsfeinde). Each in its own way rejected his vision of a united Germany. The Progressives found the empire too conservative and its elite essentially feudal; the socialists questioned its capitalist character; and for the Centre the empire was Protestant and too centralized (Kent). Bismarck's aim was clearly to destroy the Catholic Centre Party. He and the liberals feared the appeal of a clerical party to the one-third of Germans who professed Roman Catholicism. In Prussia the minister of public worship and education, Adalbert Falk, with Bismarck's blessing, introduced a series of bills establishing civil marriage, limiting the movement of the clergy, and dissolving religious orders. All church appointments were to be approved by the state. Clerical civil servants were purged from the Prussian administration. Hundreds of parishes and several bishoprics were left without incumbents (Sempell). The Kulturkampf failed to achieve its goals and, if anything, convinced the Catholic minority that their fear of persecution was real. Bismark gradually relented in his campaign, especially after the death of the activist pope, Pius IX, in 1878. But he never relented in his hatred for the Centre leader, Ludwig Windthorst, a Hanoverian who had earlier experienced Bismarck's methods in the annexation of his kingdom. Bismarck's speeches continued to be barbed with anticlericalism until his fall in 1890 (Carr). In 1878-79 Bismarck initiated a significant change in economic policy, which coincided with his new alliance with the conservative parties at the expense of the liberals.

Peak Oil

During my research on peak oil and energy resources, climate change, and the capacity of the Earth to support human life, I found that there was much information available on the issues (i. e. , the relevant science, data, and facts were already available), but that much of it was not synthesized to make a comprehensive and complete picture (i. e. , complete with accurate data and comprehensive analyses). So, some of the people who may be aware of peak oil (or climate change) may not fully understand the consequences. And, while some people may be concerned about peak oil, they may be unaware of the extent of the climate change crisis†¦And vice versa. For instance, many policymakers and negotiators are arguing with little progress over the wrong climate targets (i. e. , an average global temperature increase of 2 o C above pre-Industrial Revolution levels by limiting the atmospheric CO 2 concentration to 450 ppm), while assuming that anything resembling business as usual energy consumption and economic growth is possible. Yet, the scientific evidence and projections clearly indicate that all of these targets and assumptions are very incorrect and woefully inadequate.As another example, much of the peak oil literature does not offer the reader a comprehensive explanation of peak oil and its potential impacts on society. The information is very good, but much of it focuses on one or only several issues, which may leave many readers unfamiliar with peak energy issues with more questions than answers about the issue, its consequences, or how to adapt to it. Similarly, much climate literature does not consider energy scarcity or population limits in their analyses. It became obvious to me that writing this report was one of the most important acts I could do for the public, right now.All discourse and policy on these issues must be based on the current and correct data and science, if it is to have a chance to succeed. This report is an attempt to synthesize an d holistically analyze the current state of knowledge on these important and inter-related issues. Despite the inherent uncertainties stemming from the data, science, and predictive power of models, the overall analysis provides a clear picture of the orders of magnitude and probability distributions of current and future global changes.Ultimately, this report is for the public for the benefit of humanity. It is a warning and a call to action. Since peak oil and climate change are occurring now without much of the public's awareness, this report may also act as a sort of history so that people in the future may be able to understand what happened to the world regarding peak energy, climate change and economic and societal collapse, after the fact. Future generations should know what happened during this period of history in order to learn from the past mistakes of humanity.Hopefully, this report may contribute to a smoother and less disastrous post-peak oil transition period by warn ing people of the impending crises. When I set out to investigate peak oil and energy resources, it was with the intention to either: disprove peak oil theory and/or the predicted timings of when peak oil and energy resources would occur; or to communicate what is peak oil and the potential crisis, if I could not disprove peak oil and its urgency. The deeper I investigated peak oil and energy resource issues, the more it became clear that peak oil was a very severe and imminent crisi

Macroeconomics Assignment Essay

Current economic conditions in the U. S an all around the world are rising to alarming situations, with the dilemma being common that whether its inflation or recession, which is hampering the economy badly. The liquidity issues are affecting the U. S economy badly, the money supply is shrinking although the Federal Reserve is pursuing an accommodative monetary policy, but due to its lesser control and the dynamism of the U. S economy, this policy seems to have a very low effect on the liquidity situation in the overall economy. After a rise in the money supply for few months the money supply has been contracting since then, the M2 component of the money supply, which consists of cash, consumer deposits and checking has been shrinking. While M3 which consists of the above, plus the large time deposits and other items is also changing its direction towards a lower end. The figure depicts the trends of the money supply and how it has dipped gradually. Figure 1: Annual U. S. Money Supply Growth Source: Shadow Government Statistics, 2009 This condition can result into the weakening of economic activity and pulling out money from stocks. Recently the downfall in the consumer spending and the lowering of the stock prices is the sign of scorched liquidity in the economy (Kellner, 2003). In this current situation of economic dilemma, the current economic conditions demands active measures from the new president and the U. S congress to overcome the hazards created by the weakening economy. Government should try to push more liquidity into the market; the FED should try to increase the money supply through lowering the interest rate, pushing more money into the economy by funding the companies and the corporations that can create more stability in the economy. The government should try to create more jobs into the economy by pushing their spending this will surely create more consumers spending and thus providing a ground to combat recession in the economy. These economic measures are the need of the time and they will certainly have their effects on the economy. Thus, by acting proactively on these strategies the government can easily face all the difficult circumstances. References Kellner, I. (2003, November). Where has all the money gone? Retrieved Feburary 10, 2009, from Market Watch : http://www. marketwatch. com/News/Story/Story. aspx? guid=%7BF1B1B20B-EBDE-435F-8349-A19E26DBB945%7D&siteid=mktw&dist=nwhpm Figures Figure 1: Annual U. S. Money Supply Growth Shadow Government Statistics. (2009). Annual U. S. Money Supply Growth. Retrieved Feburary 10, 2009 from http://www. shadowstats. com/charts_republish#m3

Animation essays

Animation essays We can understand animation from the Greek word animare which means to give life to something without. Animation is a series of still pictures that are shown in rapid succession creates the illusion of movement because of persistence of vision, this means the image stays on the retina a fraction of a second longer. If we see many images (24 a sec) they will all link up. There are different types of animation computer games use animation for games such as tomb raider and frogger, the characters and settings are all animated. Cell animation is the process of taking a sequence of images and stringing them together to create movement. It is an old process that is still used today to create animation for cinema, television, and computers. An example of cell animation is in programmes such as superman. Cut out animation is a technique that is quicker than cel. Parts of the body of an animal or person are cut out and coloured, then assembled and reassembled into different positions instead of being drawn over and over again. Examples of cut out animation are shown below. Animation has developed a lot since the 1900s, the first animated feature film was made by Cohl and George Melies that was made in 1918. Some of the earliest animation, which started to appear before 1910 consisted of simple drawing that, was, photographed one at a time. The time that celluloid was introduced was around 1913, which quickly made animation much easier to manage as a complex background could be used instead of making numerous drawings. Walt Disney was the first person to add sound into his movie cartoons with the premiere of steamboat Willie in 1928. Then in 1937 he produced the first feature length film snow white and the seven dwarfs. The introduction of computers meant that animation could develop further, films such as stars wars would rely on computers and would include animation for many of its special effects. Toy story ...

Classical Abbreviations for Authors and Their Works

Classical Abbreviations for Authors and Their Works There are certain standard abbreviations used in connection with the authors and their works in Classics. While I generally spell out the names and works of ancient authors, it is not always possible. Besides, youll find the abbreviations elsewhere. The following is a list of the ancient, non-Biblical writers and their works that you are likely to encounter during your study of Classics. Ill elaborate the first sets of abbreviations and a few throughout the list that might be puzzling. Aesch. Ag.: Aeschylus, AgamemnonThe author comes first; his work comes next, so this abbreviation means Aeschylus, a tragic playwright, wrote a tragedy called Agamemnon.Aesch. Eum.: Aeschylus, EumenidesAesch. Lib.: Aeschylus, Libation BearersAesch. PB: Aeschylus, Prometheus BoundAesch. Pers.: Aeschylus, PersiansAesch. Seven: Aeschylus, Seven Against ThebesAesch. Supp.: Aeschylus, Suppliant MaidensAeschin. 1: Aeschines, Against TimarchusAeschin. 2: Aeschines, On the EmbassyAeschin. 3: Aeschines, Against CtesiphonAmm.: Ammianus Marcellinus, Rerum GestarumAndoc. 1: Andocides, On the MysteriesAndoc. 2: Andocides, On his ReturnAndoc. 3: Andocides, On the PeaceAndoc. 4: Andocides, Against AlcibiadesAntiph. 1: Antiphon, Against the Stepmother for PoisoningAntiph. 2: Antiphon, First TetralogyAntiph. 3: Antiphon, Second TetralogyAntiph. 4: Antiphon, Third TetralogyAntiph. 5: Antiphon, On the murder of HerodesAntiph. 6: Antiphon, On the ChoreutesApollod.: Pseudo-Apollodorus, LibraryApollod. Ep it.: Pseudo-Apollodorus, Epitome Apollon.: Apollonius Rhodius, ArgonauticaNothing besides the Argonautica is attributed to Apollonius.App. BC: Appian, Civil WarsBC stands for bellum civile which means civil war.App. Gall.: Appian, Gallic HistoryApp. Hann.: Appian, Hannibalic WarApp. Hisp.: Appian, Wars in SpainApp. Ill.: Appian, Illyrian WarsApp. Ital.: Appian, ItalyApp. Mac.: Appian, Macedonian AffairsApp. Mith.: Appian, Mithridatic WarsApp. Praef.: Appian, PrefacePraef. is short for Praefatio which means preface.App. Pun.: Appian, Punic WarsApp. Reg.: Appian, KingsApp. Sam.: Appian, Samnite HistoryApp. Sic.: Appian, Sicily and the Other IslandsApp. Syr.: Appian, Syrian WarsAret. CA: Aretaeus, De curatione acutorum morborum libri duoAret. CD: Aretaeus, De curatione diuturnorum morborum libri duoAret. SA: Aretaeus, De causis et signis acutorum morborum (lib. 1)Aret. SD: Aretaeus, De causis et signis acutorum morborum (lib. 2)Aristoph. Ach.: Aristophanes, AcharniansAristoph. Birds: Aristophanes, BirdsAristoph. Cl.: A ristophanes, Clouds Aristoph. Eccl.: Aristophanes, EcclesiazusaeAristoph. Frogs: Aristophanes, FrogsAristoph. Kn.: Aristophanes, KnightsAristoph. Lys.: Aristophanes, LysistrataAristoph. Peace: Aristophanes, PeaceAristoph. Pl.: Aristophanes, PlutusAristoph. Thes.: Aristophanes, ThesmophoriazusaeAristoph. Wasps: Aristophanes, WaspsAristot. Ath. Pol.: Aristotle, Constitution of the AtheniansAristot. Const. Ath.: Aristotle, Constitution of the AtheniansAristot. Econ.: Aristotle, EconomicsAristot. Eud. Eth.: Aristotle, Eudemian EthicsAristot. Met.: Aristotle, MetaphysicsAristot. Nic. Eth.: Aristotle, Nicomachean EthicsAristot. Poet.: Aristotle, PoeticsAristot. Pol.: Aristotle, PoliticsAristot. Rh.: Aristotle, RhetoricAristot. Vir.: Aristotle, Virtues and VicesAug. Anc.: Augustus, Res GestaeThe name of the work by Augustus is given as both Monumentum Ancyranum and Res Gestae Divi Augusti.Aug. RG: Augustus, Res GestaeBacchyl. Dith.: Bacchylides, DithyrambsBacchyl. Ep.: Bacchylides, EpiniciansBoe. Cons.: Boethi us, Consolation of Philosophy Caes. Civ.: Caesar, Civil WarCaes. Gal.: Caesar, Gallic WarCall. Ap.: Callimachus, Hymn to ApolloCall. Cer.: Callimachus, Hymn to DemeterCall. Del.: Callimachus, Hymn to DelosCall. Dem.: Callimachus, Hymn to DemeterCall. Dian.: Callimachus, Hymn to ArtemisCall. Epigr.: Callimachus, EpigramsCall. H. 1: Callimachus, Hymn to ZeusCall. H. 2: Callimachus, Hymn to ApolloCall. H. 3: Callimachus, Hymn to ArtemisCall. H. 4: Callimachus, Hymn to DelosCall. H. 5: Callimachus, Hymn to AthenaCall. H. 6: Callimachus, Hymn to DemeterCall. Jov.: Callimachus, Hymn to ZeusCall. Lav.: Callimachus, Hymn to AthenaCatul.: Catullus, PoemsCels.: A. Cornelius Celsus, De MedicinaCic. Ac.: Cicero, AcademicaCic. Agr.: Cicero, On the Agrarian LawCic. Amic.: Cicero, De AmicitiaCic. Arch.: Cicero, For ArchiasCic. Att.: Cicero, Letters to AtticusCic. Balb.: Cicero, For Cornelius BalbusCic. Caec.: Cicero, For Aulus CaecinaCic. Cael.: Cicero, For Marcus CaeliusCic. Catil.: Cicero, Against CatilineCic. Clu.: Cicero, F or Aulus Cluentius Cic. Deiot.: Cicero, For King DeiotariusCic. Div.: Cicero, De DivinationeCic. Div. Caec.: Cicero, Divinatio against Q. CaeciliusCic. Dom.: Cicero, On his HouseCic. Fam.: Cicero, Letters to his FriendsCic. Fat.: Cicero, De FatoCic. Fin.: Cicero, de Finibus Bonorum et MalorumCic. Flac.: Cicero, For FlaccusCic. Font.: Cicero, For Marcus FonteiusCic. Har.: Cicero, On the Responses of the HaruspicesCic. Leg.: Cicero, De LegibusCic. Lig.: Cicero, For LigariusCic. Luc.: Cicero, LucullusCic. Man.: Cicero, On Pompeys CommandCic. Marc.: Cicero, For MarcellusCic. Mil.: Cicero, For MiloCic. Mur.: Cicero, For Lucius MurenaCic. N.D.: Cicero, de Natura DeorumCic. Off.: Cicero, De OfficiisCic. Parad.: Cicero, Paradoxa StoicorumCic. Phil.: Cicero, PhilippicsCic. Pis.: Cicero, Against PisoCic. Planc.: Cicero, For PlanciusCic. Prov.: Cicero, On the Consular ProvincesCic. Q. Rosc.: Cicero, For Quintus Roscius the ActorCic. Q. fr.: Cicero, Letters to his brother QuintusCic. Quinct.: Cicero, For Publius Q uinctius Cic. Rab. Perd.: Cicero, For Rabirius on a Charge of TreasonCic. Rab. Post.: Cicero, For Rabirius PostumusCic. Red. Pop.: Cicero, To the Citizens after his ReturnCic. Red. Sen.: Cicero, In the Senate after his ReturnCic. Rep.: Cicero, De RepublicaCic. S. Rosc.: Cicero, For Sextus Roscius of AmeriaCic. Scaur.: Cicero, For Aemilius ScaurusCic. Sen.: Cicero, De SenectuteCic. Sest.: Cicero, For SestiusCic. Sul.: Cicero, For SullaCic. Tul.: Cicero, For Marcus TulliusCic. Tusc.: Cicero, Tusculanae DisputationesCic. Vat.: Cicero, Against VatiniusCic. Ver.: Cicero, Against VerresCic. ad Brut.: Cicero, Letters to BrutusCic. de Orat.: Cicero, On OratoryD. L.: Diogenes Laertius, Vitae philosophorumDem. 1: Demosthenes, Olynthiac 1Dem. 10: Demosthenes, Philippic 4Dem. 11: Demosthenes, Reply to PhilipDem. 12: Demosthenes, PhilipDem. 13: Demosthenes, On OrganizationDem. 14: Demosthenes, On the NavyDem. 15: Demosthenes, On the Liberty of the RhodiansDem. 16: Demosthenes, For the MegalopolitansDem. 1 7: Demosthenes, On the Accession of Alexander Dem. 18: Demosthenes, On the CrownDem. 19: Demosthenes, On the False EmbassyDem. 2: Demosthenes, Olynthiac 2Dem. 20: Demosthenes, Against LeptinesDem. 21: Demosthenes, Against MidiasDem. 22: Demosthenes, Against AndrotionDem. 23: Demosthenes, Against AristocratesDem. 24: Demosthenes, Against TimocratesDem. 25: Demosthenes, Against Aristogiton 1Dem. 26: Demosthenes, Against Aristogiton 2Dem. 27: Demosthenes, Against Aphobus 1Dem. 28: Demosthenes, Against Aphobus 2Dem. 29: Demosthenes, Against AphobusDem. 3: Demosthenes, Olynthiac 3Dem. 30: Demosthenes, Against OntenorDem. 31: Demosthenes, Against OntenorDem. 32: Demosthenes, Against ZenothemisDem. 33: Demosthenes, Against ApatouriusDem. 34: Demosthenes, Against PhormioDem. 35: Demosthenes, Against LacritusDem. 36: Demosthenes, For PhormioDem. 37: Demosthenes, Against PantaenetusDem. 38: Demosthenes, Against Nausimachus and XenopeithesDem. 39: Demosthenes, Against Boeotus 1Dem. 4: Demosthenes, Philippic 1Dem. 40: Demosthenes, Against B oeotus 2 Dem. 41: Demosthenes, Against SpudiasDem. 42: Demosthenes, Against PhaenippusDem. 43: Demosthenes, Against MacartatusDem. 44: Demosthenes, Against LeocharesDem. 45: Demosthenes, Against Stephanus 1Dem. 46: Demosthenes, Against Stephanus 2Dem. 47: Demosthenes, Against Evergus and MnesibulusDem. 48: Demosthenes, Against OlympiodorusDem. 49: Demosthenes, Against TimotheusDem. 5: Demosthenes, On the PeaceDem. 50: Demosthenes, Against PolyclesDem. 51: Demosthenes, On the Trierarchic CrownDem. 52: Demosthenes, Against CallippusDem. 53: Demosthenes, Against NicostratusDem. 54: Demosthenes, Against CononDem. 55: Demosthenes, Against CalliclesDem. 56: Demosthenes, Against DionysodorusDem. 57: Demosthenes, Against EubulidesDem. 58: Demosthenes, Against TheocrinesDem. 59: Demosthenes, Against NeaeraDem. 6: Demosthenes, Philippic 2Dem. 60: Demosthenes, Funeral SpeechDem. 61: Demosthenes, Erotic EssayDem. 7: Demosthenes, On the HalonnesusDem. 8: Demosthenes, On the ChersoneseDem. 9: Demosthenes, Philippic 3 Dem. Ex.: Demosthenes, ExordiaDem. L.: Demosthenes, LettersDemad. 1: Demades, On the Twelve YearsDin. 1: Dinarchus, Against DemosthenesDin. 2: Dinarchus, Against AristogitonDin. 3: Dinarchus, Against PhiloclesDiod.: Diodorus, Historical LibraryEuc.: Euclid, ElementsEur. Alc.: Euripides, AlcestisEur. Andr.: Euripides, AndromacheEur. Ba.: Euripides, BacchaeEur. Cycl.: Euripides, CyclopsEur. El.: Euripides, ElectraEur. Hec.: Euripides, HecubaEur. Hel.: Euripides, HelenEur. Her.: Euripides, HeraclesEur. Heraclid.: Euripides, HeraclidaeEur. Hipp.: Euripides, HippolytusEur. IA: Euripides, Iphigeneia in AulisEur. IT: Euripides, Iphigeneia in TaurusEur. Ion: Euripides, IonEur. Med.: Euripides, MedeaEur. Orest.: Euripides, OrestesEur. Phoen.: Euripides, Phoenician WomenEur. Rh.: Euripides, RhesusEur. Supp.: Euripides, SuppliantsEur. Tro.: Euripides, Trojan WomenGal. Nat. Fac.: Galen, De naturalibus facultatibusGel.: Gellius, Noctes AtticaeHH 1: Homeric Hymns, Hymn 1 to DionysusHH 10: Homeric Hymns, Hymn 10 to Aphrodite HH 11: Homeric Hymns, Hymn 11 to AthenaHH 12: Homeric Hymns, Hymn 12 to HeraHH 13: Homeric Hymns, Hymn 13 to DemeterHH 14: Homeric Hymns, Hymn 14 to the Mother of the GodsHH 15: Homeric Hymns, Hymn 15 to HeraclesHH 16: Homeric Hymns, Hymn 16 to AsclepiusHH 17: Homeric Hymns, Hymn 17 to the DioscuriHH 18: Homeric Hymns, Hymn 18 to HermesHH 19: Homeric Hymns, Hymn 19 to PanHH 2: Homeric Hymns, Hymn 2 to DemeterHH 20: Homeric Hymns, Hymn 20 to HephaestusHH 21: Homeric Hymns, Hymn 21 to ApolloHH 22: Homeric Hymns, Hymn 22 to PoseidonHH 23: Homeric Hymns, Hymn 23 to ZeusHH 24: Homeric Hymns, Hymn 24 to HestiaHH 25: Homeric Hymns, Hymn 25 to the Muses and ApolloHH 26: Homeric Hymns, Hymn 26 to DionysusHH 27: Homeric Hymns, Hymn 27 to ArtemisHH 28: Homeric Hymns, Hymn 28 to AthenaHH 29: Homeric Hymns, Hymn 29 to HestiaHH 3: Homeric Hymns, Hymn 3 to ApolloHH 30: Homeric Hymns, Hymn 30 to EarthHH 31: Homeric Hymns, Hymn 31 to HeliosHH 32: Homeric Hymns, Hymn 32 to SeleneHH 33: Homeric Hymns, Hymn 33 to the Dioscuri HH 4: Homeric Hymns, Hymn 4 to HermesHH 5: Homeric Hymns, Hymn 5 to AphroditeHH 6: Homeric Hymns, Hymn 6 to AphroditeHH 7: Homeric Hymns, Hymn 7 to DionysusHH 8: Homeric Hymns, Hymn 8 to AresHH 9: Homeric Hymns, Hymn 9 to ArtemisHdt.: Herodotus, HistoriesHes. Sh.: Hesiod, Shield of HeraclesHes. Th.: Hesiod, TheogonyHes. WD: Hesiod, Works and DaysHirt. Gal.: Caesar, Gallic WarHom. Il.: Homer, IliadHom. Od.: Homer, OdysseyHor. Ars: Horace, Ars PoeticaHor. Carm.: Horace, OdesHor. S.: Horace, SatiresHp. Acut.: Hippocrates, De diaeta in morbis acutisHp. Acut. Sp.: Hippocrates, De diaeta acutorumHp. Aer.: Hippocrates, De aere aquis et locisHp. Alim.: Hippocrates, De alimentoHp. Aph.: Hippocrates, AphorismiHp. Art.: Hippocrates, De articulisHp. Epid.: Hippocrates, De morbis popularibusHp. Fist.: Hippocrates, De fistulisHp. Fract.: Hippocrates, De fracturisHp. Haem.: Hippocrates, De haemorrhoidibusHp. Jusj.: Hippocrates, JusjurandumHp. Lex: Hippocrates, LexHp. Mochl.: Hippocrates, Vectiarius Hp. Morb. Sacr.: Hippocrates, De morbo sacro Hp. Off.: Hippocrates, De officina mediciHp. Praec.: Hippocrates, PraeceptionesHp. Prog.: Hippocrates, PrognosticonHp. Ulc.: Hippocrates, De ulceribusHp. VC: Hippocrates, De capitis vulneribusHp. VM: Hippocrates, De prisca medicinaHyp. 1: Hyperides, In Defence of LycophronHyp. 2: Hyperides, Against PhilippidesHyp. 3: Hyperides, Against AthenogenesHyp. 4: Hyperides, In Defence of EuxenippusHyp. 5: Hyperides, Against DemosthenesHyp. 6: Hyperides, Funeral OrationIsaeus 1: Isaeus, CleonymusIsaeus 10: Isaeus, AristarchusIsaeus 11: Isaeus, HagniasIsaeus 12: Isaeus, EuphiletusIsaeus 2: Isaeus, MeneclesIsaeus 3: Isaeus, PyrrhusIsaeus 4: Isaeus, NicostratusIsaeus 5: Isaeus, DicaeogenesIsaeus 6: Isaeus, PhiloctemonIsaeus 7: Isaeus, ApollodorusIsaeus 8: Isaeus, CironIsaeus 9: Isaeus, AstyphilusIsoc. 1: Isocrates, To DemonicusIsoc. 10: Isocrates, HelenIsoc. 11: Isocrates, BusirisIsoc. 12: Isocrates, PanathenaicusIsoc. 13: Isocrates, Against the SophistsIsoc. 14: Isocrates, PlataicusIsoc. 15: Iso crates, Antidosis Isoc. 16: Isocrates, On the team of horsesIsoc. 17: Isocrates, TrapeziticusIsoc. 18: Isocrates, Against CallimachusIsoc. 19: Isocrates, AegineticusIsoc. 2: Isocrates, To NicoclesIsoc. 20: Isocrates, Against LochitesIsoc. 21: Isocrates, Against EuthynusIsoc. 3: Isocrates, Nicocles or the CypriansIsoc. 4: Isocrates, PanegyricusIsoc. 5: Isocrates, To PhilipIsoc. 6: Isocrates, ArchidamusIsoc. 7: Isocrates, AreopagiticusIsoc. 8: Isocrates, On the PeaceIsoc. 9: Isocrates, EvagorasIsoc. L. 1: Isocrates, Ad DionysiumIsoc. L. 2: Isocrates, Ad PhilippumIsoc. L. 3: Isocrates, Ad PhilippumIsoc. L. 4: Isocrates, Ad AntipatrumIsoc. L. 5: Isocrates, Ad AlexandrumIsoc. L. 6: Isocrates, Ad filios JasonisIsoc. L. 7: Isocrates, Ad TimotheumIsoc. L. 8: Isocrates, Ad reges MytilenaeosIsoc. L. 9: Isocrates, Ad ArchidamumJ. AJ: Flavius Josephus, Jewish AntiquitiesJ. Ap.: Flavius Josephus, Against ApionJ. BJ: Flavius Josephus, The Jewish WarJ. Vit.: Flavius Josephus, Life of JosephusLSJ: Henry George Liddel l, Robert Scott, A Greek-English Lexicon Liv. 1: Livy, The History of Rome, Book 1Liv. 10: Livy, The History of Rome, Book 10Liv. 11: Livy, The History of Rome, Book 11, SummaryLiv. 12: Livy, The History of Rome, Book 12, SummaryLiv. 13: Livy, The History of Rome, Book 13, SummaryLiv. 14: Livy, The History of Rome, Book 14, SummaryLiv. 15: Livy, The History of Rome, Book 15, SummaryLiv. 16: Livy, The History of Rome, Book 16, SummaryLiv. 17: Livy, The History of Rome, Book 17, SummaryLiv. 18: Livy, The History of Rome, Book 18, SummaryLiv. 19: Livy, The History of Rome, Book 19, SummaryLiv. 2: Livy, The History of Rome, Book 2Liv. 20: Livy, The History of Rome, Book 20, SummaryLiv. 21: Livy, The History of Rome, Book 21Liv. 22: Livy, The History of Rome, Book 22Liv. 23: Livy, The History of Rome, Book 23Liv. 24: Livy, The History of Rome, Book 24Liv. 25: Livy, The History of Rome, Book 25Liv. 26: Livy, The History of Rome, Book 26Liv. 27: Livy, The History of Rome, Book 27Liv. 28: Livy, The History of Rome, Book 28Liv. 29: Livy, The History of Rome, Book 29 Liv. 3: Livy, The History of Rome, Book 3Liv. 30: Livy, The History of Rome, Book 30Liv. 31: Livy, The History of Rome, Book 31Liv. 32: Livy, The History of Rome, Book 32Liv. 33: Livy, The History of Rome, Book 33Liv. 34: Livy, The History of Rome, Book 34Liv. 35: Livy, The History of Rome, Book 35Liv. 36: Livy, The History of Rome, Book 36Liv. 37: Livy, The History of Rome, Book 37Liv. 38: Livy, The History of Rome, Book 38Liv. 39: Livy, The History of Rome, Book 39Liv. 4: Livy, The History of Rome, Book 4Liv. 40: Livy, The History of Rome, Book 40Liv. 41: Livy, The History of Rome, Book 41Liv. 42: Livy, The History of Rome, Book 42Liv. 43: Livy, The History of Rome, Book 43Liv. 44: Livy, The History of Rome, Book 44Liv. 45: Livy, The History of Rome, Book 45Liv. 5: Livy, The History of Rome, Book 5Liv. 6: Livy, The History of Rome, Book 6Liv. 7: Livy, The History of Rome, Book 7Liv. 8: Livy, The History of Rome, Book 8Liv. 9: Livy, The History of Rome, Book 9Liv. Frag.: Livy, The H istory of Rome, Fragments Luc.: Lucan, Civil WarLucr.: Lucretius, De Rerum NaturaLyc. 1: Lycurgus, Against LeocratesLys. 1: Lysias, On the Murder of EratosthenesLys. 10: Lysias, Against Theomnestus 1Lys. 11: Lysias, Against Theomnestus 2Lys. 12: Lysias, Against EratosthenesLys. 13: Lysias, Against AgoratusLys. 14: Lysias, Against Alcibiades 1Lys. 15: Lysias, Against Alcibiades 2Lys. 16: Lysias, For MantitheusLys. 17: Lysias, On the Property of EratonLys. 18: Lysias, On the Confiscation of the Property of the Brother of NiciasLys. 19: Lysias, On the Property of AristophanesLys. 2: Lysias, Funeral OrationLys. 20: Lysias, For PolystratusLys. 21: Lysias, Defence against a Charge of Taking BribesLys. 22: Lysias, Against the Corn DealersLys. 23: Lysias, Against PancleonLys. 24: Lysias, On the Refusal of a PensionLys. 25: Lysias, Defence against a Charge of subverting the DemocracyLys. 26: Lysias, On the Scrutiny of EvandrosLys. 27: Lysias, Against Epicrates and his Fellow EnvoysLys. 28: Lysias, Against ErgoclesLys. 29: Lysias, Against Philocrates Lys. 3: Lysias, Against SimonLys. 30: Lysias, Against NicomachusLys. 31: Lysias, Against PhilonLys. 32: Lysias, Against DiogeitonLys. 33: Lysias, Olympic OrationLys. 34: Lysias, Against the Subversion of the Ancestral Constitution of AthensLys. 4: Lysias, On a Wound by PremeditationLys. 5: Lysias, For CalliasLys. 6: Lysias, Against AndocidesLys. 7: Lysias, On the Olive StumpLys. 8: Lysias, Accusation of CalumnyLys. 9: Lysias, For the SoldierNep. Ag.: Cornelius Nepos, AgesilausNep. Alc.: Cornelius Nepos, AlcibiadesNep. Ar.: Cornelius Nepos, AristidesNep. Att.: Cornelius Nepos, AtticusNep. Ca.: Cornelius Nepos, CatoNep. Cha.: Cornelius Nepos, ChabriasNep. Cim.: Cornelius Nepos, CimonNep. Con.: Cornelius Nepos, CononNep. Dat.: Cornelius Nepos, DatamesNep. Di.: Cornelius Nepos, DionNep. Ep.: Cornelius Nepos, EpaminondasNep. Eum.: Cornelius Nepos, EumenesNep. Ham.: Cornelius Nepos, HamilcarNep. Han.: Cornelius Nepos, HannibalNep. Iph.: Cornelius Nepos, IphicratesNep. Lys.: Cornelius Nepos , Lysander Nep. Milt.: Cornelius Nepos, MiltiadesNep. Paus.: Cornelius Nepos, PausaniasNep. Pel.: Cornelius Nepos, PelopidasNep. Phoc.: Cornelius Nepos, PhocionNep. Reg.: Cornelius Nepos, KingsNep. Them.: Cornelius Nepos, ThemistoclesNep. Thr.: Cornelius Nepos, ThrasybulusNep. Timol.: Cornelius Nepos, TimoleonNep. Timoth.: Cornelius Nepos, TimotheusOv. Am.: Ovid, AmoresOv. Ars: Ovid, Ars AmatoriaOv. Ep.: Ovid, EpistulaeOv. Ep. Sapph.: Ovid, EpistulaeOv. Med.: Ovid, Medicamina Faciei FemineaeOv. Met.: Ovid, MetamorphosesOv. Rem.: Ovid, Remedia AmorisPaus.: Pausanias, Description of GreecePetr.: Petronius, SatyriconPetr. Fr.: Petronius, FragmentsPetr. Poems: Petronius, PoemsPhaed.: Phaedrus, FablesPind. I.: Pindar, IsthmeanPind. N.: Pindar, NemeanPind. O.: Pindar, OlympianPind. P.: Pindar, PythianPl. Am.: Plautus, AmphitruoPl. As.: Plautus, AsinariaPl. Aul.: Plautus, AululariaPl. Bac.: Plautus, BacchidesPl. Capt.: Plautus, CaptiviPl. Cas.: Plautus, CasinaPl. Cist.: Plautus, CistellariaPl. Cur.: P lautus, Curculio Pl. Epid.: Plautus, EpidicusPl. Men.: Plautus, MenaechmiPl. Mer.: Plautus, MercatorPl. Mil.: Plautus, Miles GloriosusPl. Mos.: Plautus, MostellariaPl. Per.: Plautus, PersaPl. Poen.: Plautus, PoenulusPl. Ps.: Plautus, PseudolusPl. Rud.: Plautus, RudensPl. St.: Plautus, StichusPl. Trin.: Plautus, TrinummusPl. Truc.: Plautus, TruculentusPl. Vid.: Plautus, VidulariaPlat. Alc. 1: Plato, Alcibiades 1Plat. Alc. 2: Plato, Alcibiades 2Plat. Apol.: Plato, ApologyPlat. Charm.: Plato, CharmidesPlat. Cleit.: Plato, CleitophonPlat. Crat.: Plato, CratylusPlat. Criti.: Plato, CritiasPlat. Crito: Plato, CritoPlat. Epin.: Plato, EpinomisPlat. Euthyd.: Plato, EuthydemusPlat. Euthyph.: Plato, EuthyphroPlat. Gorg.: Plato, GorgiasPlat. Hipp. Maj.: Plato, Greater HippiasPlat. Hipp. Min.: Plato, Lesser HippiasPlat. Hipparch.: Plato, HipparchusPlat. Ion: Plato, IonPlat. L.: Plato, LettersPlat. Lach.: Plato, LachesPlat. Laws: Plato, LawsPlat. Lovers: Plato, LoversPlat. Lysis: Plato, LysisPlat. Menex.: Plato, Menexenus Plat. Meno: Plato, MenoPlat. Minos: Plato, MinosPlat. Parm.: Plato, ParmenidesPlat. Phaedo: Plato, PhaedoPlat. Phaedrus: Plato, PhaedrusPlat. Phileb.: Plato, PhilebusPlat. Prot.: Plato, ProtagorasPlat. Rep.: Plato, RepublicPlat. Soph.: Plato, SophistPlat. Stat.: Plato, StatesmanPlat. Sym.: Plato, SymposiumPlat. Theaet.: Plato, TheaetetusPlat. Theag.: Plato, TheagesPlat. Tim.: Plato, TimaeusPlb.: Polybius, HistoriesPlin. Ep.: Pliny the Younger, EpistulaePlin. Nat.: Pliny the Elder, Naturalis HistoriaPlut. Aem.: Plutarch, Aemilius PaullusPlut. Ages.: Plutarch, AgesilausPlut. Agis: Plutarch, AgisPlut. Alc.: Plutarch, AlcibiadesPlut. Alex.: Plutarch, AlexanderPlut. Ant.: Plutarch, AntoniusPlut. Arat.: Plutarch, AratusPlut. Arist.: Plutarch, AristeidesPlut. Art.: Plutarch, ArtaxerxesPlut. Brut.: Plutarch, BrutusPlut. CG: Plutarch, Gaius GracchusPlut. Caes.: Plutarch, CaesarPlut. Cam.: Plutarch, CamillusPlut. Cat. Ma.: Plutarch, Marcus CatoPlut. Cat. Mi.: Plutarch, Cato MinorPlut. Cic.: Pl utarch, Cicero Plut. Cim.: Plutarch, CimonPlut. Cleom.: Plutarch, CleomenesPlut. Comp. Ag. Gracch.: Plutarch, Comparison of Agis and Cleomenes and the GracchiPlut. Comp. Ages. Pomp.: Plutarch, Comparison of Agesilaus and PompeyPlut. Comp. Alc. Cor.: Plutarch, Comparison of Alcibiades and CoriolanusPlut. Comp. Aristid. Cat.: Plutarch, Comparison of Aristides with Marcus CatoPlut. Comp. Cim. Luc.: Plutarch, Comparison of Lucullus and CimonPlut. Comp. Dem. Cic.: Plutarch, Comparison of Demosthenes with CiceroPlut. Comp. Demetr. Ant.: Plutarch, Comparison of Demetrius and AntonyPlut. Comp. Dion. Brut.: Plutarch, Comparison of Dion and BrutusPlut. Comp. Eum. Sert.: Plutarch, Comparison of Sertorius and EumenesPlut. Comp. Lyc. Num.: Plutarch, Comparison of Lycurgus and NumaPlut. Comp. Lys. Sull.: Plutarch, Comparison of Lysander and SullaPlut. Comp. Nic. Crass.: Plutarch, Comparison of Nicias and CrassusPlut. Comp. Pel. Marc.: Plutarch, Comparison of Pelopidas and MarcellusPlut. Comp. Per. Fab.: Plutarch , Comparison of Pericles and Fabius Maximus Plut. Comp. Phil. Flam.: Plutarch, Comparison of Philopoemen and TitusPlut. Comp. Sol. Publ.: Plutarch, Comparison of Solon and PublicolaPlut. Comp. Thes. Rom.: Plutarch, Comparison of Theseus and RomulusPlut. Comp. Tim. Aem. : Plutarch, Comparison of Timoleon and AemiliusPlut. Cor.: Plutarch, Caius Marcius CoriolanusPlut. Crass.: Plutarch, CrassusPlut. Dem.: Plutarch, DemosthenesPlut. Demetr.: Plutarch, DemetriusPlut. Dio: Plutarch, DionPlut. Eum.: Plutarch, EumenesPlut. Fab.: Plutarch, Fabius MaximusPlut. Flam.: Plutarch, Titus FlamininusPlut. Galb.: Plutarch, GalbaPlut. Luc.: Plutarch, LucullusPlut. Lyc.: Plutarch, LycurgusPlut. Lys.: Plutarch, LysanderPlut. Mar.: Plutarch, Caius MariusPlut. Marc.: Plutarch, MarcellusPlut. Nic.: Plutarch, NiciasPlut. Num.: Plutarch, NumaPlut. Oth.: Plutarch, OthoPlut. Pel.: Plutarch, PelopidasPlut. Per.: Plutarch, PericlesPlut. Phil.: Plutarch, PhilopoemenPlut. Phoc.: Plutarch, PhocionPlut. Pomp.: Plutarch, PompeyPlut. Publ.: Plutarch, PublicolaPl ut. Pyrrh.: Plutarch, Pyrrhus Plut. Rom.: Plutarch, RomulusPlut. Sert.: Plutarch, SertoriusPlut. Sol.: Plutarch, SolonPlut. Sull.: Plutarch, SullaPlut. TG: Plutarch, Tiberius GracchusPlut. Them.: Plutarch, ThemistoclesPlut. Thes.: Plutarch, TheseusPlut. Tim.: Plutarch, TimoleonProp.: Sextus Propertius, ElegiesPs. Xen. Const. Ath.: Old Oligarch, Constitution of the AtheniansQuint. Inst. 1: Quintilian, Institutio Oratoria, Book 1Quint. Inst. 10: Quintilian, Institutio Oratoria, Book 10Quint. Inst. 11: Quintilian, Institutio Oratoria, Book 11Quint. Inst. 12: Quintilian, Institutio Oratoria, Book 12Quint. Inst. 2: Quintilian, Institutio Oratoria, Book 2Quint. Inst. 3: Quintilian, Institutio Oratoria, Book 3Quint. Inst. 4: Quintilian, Institutio Oratoria, Book 4Quint. Inst. 5: Quintilian, Institutio Oratoria, Book 5Quint. Inst. 6: Quintilian, Institutio Oratoria, Book 6Quint. Inst. 7: Quintilian, Institutio Oratoria, Book 7Quint. Inst. 8: Quintilian, Institutio Oratoria, Book 8Quint. Inst. 9: Quintilian, Institutio Or atoria, Book 9 Quint. Inst. Pref.: Quintilian, Institutio Oratoria, PrefaceSal. Cat.: Sallust, Catilinae ConiuratioSal. Hist.: Sallust, HistoriaeSal. Jug.: Sallust, Bellum IugurthinumSen. Ag.: Seneca, AgamemnonSen. Apoc.: Seneca, ApocolocyntosisSen. Ben.: Seneca, de BeneficiisSen. Brev. Vit.: Seneca, de Brevitate VitaeSen. Cl.: Seneca, de ClementiaSen. Cons. Helv.: Seneca, de consolatione ad HelviamSen. Cons. Marc.: Seneca, de consolatione ad MarciamSen. Cons. Polyb.: Seneca, de consolatione ad PolybiumSen. Cons. Sap.: Seneca, de ConstantiaSen. Const.: Seneca, de ConstantiaSen. Ep.: Seneca, EpistulaeSen. Her. F.: Seneca, Hercules FurensSen. Her. O.: Seneca, Hercules OetaeusSen. Ira: Seneca, de IraSen. Med.: Seneca, MedeaSen. Oct.: Seneca, OctaviaSen. Oed.: Seneca, OedipusSen. Ot. Sap.: Seneca, de Otio SapientisSen. Phaed.: Seneca, PhaedraSen. Phoen.: Seneca, PhoenissaeSen. Prov.: Seneca, de ProvidentiaSen. Thy.: Seneca, ThyestesSen. Tranq.: Seneca, de Tranquilitate AnimiSen. Tro.: Seneca, TroadesSe n. Vit. Beat.: Seneca, de Vita Beata Serv. A.: Servius, Commentary on the Aeneid of VergilSoph. Aj.: Sophocles, AjaxSoph. Ant.: Sophocles, AntigoneSoph. El.: Sophocles, ElectraSoph. Ich.: Sophocles, IchneutaeSoph. OC: Sophocles, Oedipus at ColonusSoph. OT: Sophocles, Oedipus TyrannusSoph. Phil.: Sophocles, PhiloctetesSoph. Trach.: Sophocles, TrachiniaeStrab.: Strabo, GeographySuet. Aug.: Suetonius, Divus AugustusSuet. Cal.: Suetonius, CaligulaSuet. Cl.: Suetonius, Divus ClaudiusSuet. Dom.: Suetonius, DomitianusSuet. Gal.: Suetonius, GalbaSuet. Jul.: Suetonius, Divus JuliusSuet. Nero: Suetonius, NeroSuet. Otho: Suetonius, OthoSuet. Tib.: Suetonius, TiberiusSuet. Tit.: Suetonius, Divus TitusSuet. Ves.: Suetonius, Divus VespasianusSuet. Vit.: Suetonius, VitelliusSulpicia: Sulpicia, PoemsTac. Ag.: Tacitus, AgricolaTac. Ann.: Tacitus, AnnalesTac. Dial.: Tacitus, DialogusTac. Ger.: Tacitus, GermaniaTac. Hist.: Tacitus, HistoriaeTer. Ad.: Terence, The BrothersTer. An.: Terence, AndriaTer. Eu.: Terence, The EunuchTer. Hau.: Ter ence, The Self-Tormenter Ter. Hec.: Terence, The Mother-in-LawTer. Ph.: Terence, PhormioTheoc.: Theocritus, IdyllsTheoc. Ep.: Theocritus, EpigramsTheoc. Id.: Theocritus, IdyllsThphr. Char.: Theophrastus, CharactersThuc.: Thucydides, HistoriesV. Fl.: C. Valerius Flaccus, ArgonauticaVerg. A.: Vergil, AeneidVerg. Ecl.: Vergil, EcloguesVerg. G.: Vergil, GeorgicsVitr.: Vitruvius, On ArchitectureXen. Ages.: Xenophon, AgesilausXen. Anab.: Xenophon, AnabasisXen. Apol.: Xenophon, ApologyXen. Cav.: Xenophon, On the Cavalry CommanderXen. Const. Lac.: Xenophon, Constitution of the LacedaimoniansXen. Cyrop.: Xenophon, CyropaediaXen. Ec.: Xenophon, EconomicsXen. Hell.: Xenophon, HellenicaXen. Hiero: Xenophon, HieroXen. Horse.: Xenophon, On the Art of HorsemanshipXen. Hunt.: Xenophon, On HuntingXen. Mem.: Xenophon, MemorabiliaXen. Sym.: Xenophon, SymposiumXen. Ways: Xenophon, Ways and Means Source: Perseus.

Design a management plan for a patient Essay Example | Topics and Well Written Essays - 2250 words

Design a management plan for a patient - Essay Example He admits that especially since his divorce he hasn't been paying much attention to his health. The percentage of Australians who smoke nowadays is much less than in 1945 according to the Cancer Council (2007) statistics. But smoking is still a huge problem that causes many unhealthy side effects and can lead to death (Heart Foundation, 2002). It also presents a substantial financial burden for the health care system because of the resultant morbidity that is associated with smoking (Australian Bureau of Statistics, 2006; Heart Foundation, 2002; Ministerial Council on Drug Strategy, 2004). The scenario of a smoker who seeks medical care because of a heart condition is very plausible. Smoking and heart disease are often found together (Better Health Channel, 2002). The Australian Bureau of Statistics (2006) lists smoking as a key risk factor for ischaemic heart disease, and other fatal illnesses. Heart disease itself has a high prevalence. It is the most common cause of sudden death and also the single disease from which the most people in Australia-and most industrialised nations-die (Australian Institute of Health and Welfare 2006). There are many forms of heart disease, but coronary heart disease, or ischaemic heart disease is most common and often presents itself in form of angina (Australian Institute of Health and Welfare 2006), as in the case of our patient, John. This paper will deal with the actual ... This paper will deal with the actual and potential health issues in cases such as this one, examining the broader scope of matters to be considered in planning the management of such a case, as well as identifying specific actions that can be taken to improve the patient's situation. It will also reflect on possibilities for primary and secondary preventive measures and take into account as many factors that might be relevant for the overall well-being for this particular patient. Management Health Issues The two obvious core health issues of this patient are smoking and heart disease. However, both smoking and heart disease can be connected to other complaints (Heart Foundation 2002, JBI 2005). The first contact with patients is a good time to find out what is worrying them most. In John's case, the overall social situation will be of interest. His performance at work may be seriously impeded by his heart condition. If he is not accustomed to taking care of himself without a wife, his diet may be unhealthy and he may have emotional problems connected to the stress of divorce. Cigarette smoking has many detrimental effects (Heart Foundation, 2002). The main part of the problem is that many habitual smokers are addicted to nicotine (Ministerial Council on Drug Strategy, 2004). Addiction is a complex health problem, and Tan et al. (2000) report that almost 80% of smokers in Australia have already tried to quit but failed. In fact, the addiction itself makes it hard for smokers to want to quit. The drug nicotine affects the ability to make a rational decision. Because the brain and body suffer from withdrawal symptoms, quitting is

Scope and Kinds of Cyber Security Research Paper

Scope and Kinds of Cyber Security - Research Paper Example The researcher states that one can hardly imagine an activity that would not involve the computer and other digital equipment being used in digital devices. Their usage is furthermore visible in the organizational structures, both on managerial front, educational and governmental level. Having explained its dominance and presence all over in our surrounding, at the same time, it must be said that computing world which is an online world is a fragile one and is extremely vulnerable to the external threats and challenges. These threats come in form of security concerns. While it is an outer world where there is no restriction on anyone who may want to join the network of World Wide Web, it becomes imperative to create a security factor consideration which would enable safe operations. Since all kinds of activities are being performed over the computer and internet, ranging from private data exchange to financial records, governmental records, other documents of national security, centr al databases and various other elements, in such cases it becomes important to establish a mechanism that would ensure safer operations on the internet. Internet is being termed as one of the least equipped and least reliable source of communication when it comes to privacy and security. This has been proven in cases and forms of all kinds of breaches in different parts of the world from time to time. no bank, no individual, no organization , no website is safe from the attack of these insurgents who pose threat to the common flow of traffic across the board. Scope of cybersecurity: The scope of cybersecurity is a very large one and it finds its application in any place where there is computer and internet in function. It would find its usage in home applications, official applications, educational institutes, governmental, even in the aeroplanes where most of the transmission is done over computer and digital means, require safe coding methods. Anything that is on the board of onli ne interface is included in the scope of cybersecurity since it requires protection in one way or other. Even the domestic users of computer who may use it for ordinary online operations, require security and safety since any kind of malware or bug can penetrate into their computer and cause the desired damaged. The need for cybersecurity: Cyberworld is just like the society of human being. While over 3 billion people from across the world are on board on the digital interface, it does require patrolling and controlling of the entire traffic. Just like the society would need law and order, police control and patrol, in the same way a medium that has over 3 billion users would require a scheme which would ensure safe usage of internet and computers. With all kinds of operations subject to the usage of online resources, it is highly imperative to create a zone that is shielded with secure browsing of computers and the world of internet. Kinds of cybersecurity threats: Just like a phys ical society may face threats in different forms, the cyber world is no exception and it is faced with challenges and obstacles in various forms. These come in form of cybersecurity concerns.

Prioritizing the IT Project Portfolio Essay Example | Topics and Well Written Essays - 1000 words

Prioritizing the IT Project Portfolio - Essay Example As such, re-evaluation is recommended. In addition to the external cutting edge technologies, the top management peruses a variety of processes to access the most appropriate project to be funded. For example, a company with well establihsed information technology infrustructure can consider building a facility from scratch or develop a unique product. The implementation and installation of support product willdefinately be outsourced. The decision to settle on such a project can be seen to be simple. However, there are other factors such as the management of project execution via costs, resources, milestones and schedules which must be in-check to ensure the success of the project. The management also faces the challenges related to supply chain oversight to make sure that materials, resources and equipments are availed on time whenever needed. The major concern is, "will the organization’s top management be able to integrate the project management processes with their portfo lio to attain both business value and project profitability?† A corporate intranet project priority portfolio Background Most organizations depend on the chief information officers to process the collected data and present it in a form that can be understood. They are also expected to spearhead innovation that solves the challenges faced by the organization. The chief information officers in turn, respond by suggesting a corporate intranet. This is a platform that ensures the organization’s prized assets are safeguarded, improve process work flow and link the employees (Sauter, 2010) Critical analysis of the exising literature and continous studies by Baum (2011) revelaed that the assumption that both business objective and employees requirements can be met in one-size-fits-all project is not realistic. The management always thinks that the project idea is noble. A single univeral project that provides a blueprint of the organization is enough. Sincerely speaking, this is imposible. The context of the chosen project can have relevant content for majority of employees but not all. The users are forced to mentally filter the project non functiona contents (Power, 2008). Some CEO creates a communication platform that is one-way. Ideally, it excludes the users’ efforts to approving and publishing their content. People are gravitated away from the project because of such restrictions. When developing a project, developers ignore the feedbacks from the users. The corporate project deployment process is always delayed untill all the requirments for various departmenrts are captured. This does not work very well. Doing an IT project in a modular or in phases does not imply that the business is not big enough. It enables one to integrate all the user functional and non functional requirments. The users are more comfortable when the responsibility of managing their user account and login credentials is left in their hands. The idea of forcing the use rs to login to the intranet is not well taken by the users. This is bacause they already have too much login credentails such as ticketin g tracking, ERP system login credentails and the organization’s CRM (Marven, 2010). The idea of login in is viewed by the IT department as a way of enhancing security but the users have an

The Origin Of Art Deco Cultural Studies Essay

The Origin Of Art Deco Cultural Studies Essay Art Deco, one of the most influential art movements in the art history which was influenced by various cultures and art movements of past and present, lifestyle and society of the period between two life changing world wars, was diverse in design and glamorous and luxurious in style. Key influences include many styles of art and design including the high-style French crafts, different cultures of the far distant past and contemporary avant-grade art. It has reflected these inspirations intellectually and stylishly on its wonderful designs from finest French Art Deco furniture to mass produced modern household consumer goods. It was not just a style which reflected travel and adventure, leisure and entertainment, but a taste that was highly enjoyed by both high-society elite and common man with new spirit after the Second World War. It had handed down its concepts of design and visuals of both traditional and modern style to younger art movements as well as its vibrant, bold, and glam orous style becoming an influence to many contemporary designs. Art Decos characteristics cannot be defined easily as the term Art Deco includes a mixture of styles ranging from ancient arts and traditional French Decorative Arts to mass produced Avant-grade Modernism. Benton(2003) has found that Richard Guy Wilson said in Defining Art Deco, Art Deco Society of New York News that: If we can use the term Art Deco not to designate a specific style, but rather that it is inclusive and connotes the tremendous fertility of ideas, culture and design beginning in the early twentieth century and reaching a peak in the 1920s and 1930s we will better serve our own purpose. (Benton, 2003, p16) Thus according to C. Benton (2003), Art Deco can be described as the body of artefacts including works inspired by, but not copied from, historic and traditional high styles, works inspired by various cultures of past and those inspired by contemporary avant-grade art. All these influences and inspirations which helped to become what Art Deco is started at the first major appearance of Art Deco at the 1925 Paris Worlds Fair the Exposition Internationale des Arts DÃ ©coratifs et Industriels Modernes, where the term Art Deco derived from. ORIGIN OF ART DECO Paris was the cultural centre of the Western world, as well as home of many famous artists and designers. However, after the First World War when the United States hosted several art expositions and it seemed likely to have the leadership role in vital areas of art as it had less damage physically and economically, French was determined to retain her leadership in this area. Hence according to Chandler(2000), with the return of peace and prosperity, French once again hosted an international exposition to reassert her power as the ruler of taste and style. The Exposition Internationale des Arts DÃ ©coratifs et Industriels Modernes was set to show the world that French taste would lead the way again and to define the elements of the new style which would soon be known as Art Deco. The exposition exhibited works of artists and designers from various countries where the early French Art Decos influences came from. Chandler(2000) has found that the exposition was supposed to bring togeth er the nations of the world and to show some sense of a developing common aesthetic among the practitioners of decorative arts and architecture. In fact countless talents from many countries had shown what could be done without turning back to the tradition in art and culture. The exposition was a success and the Art Deco style was born out of it. Moreover, since the exhibition, Art Deco expanded from Paris to other countries all over the world and although Americans did not participate at the exposition, the influence of this style had sprung across the country for the next two decades. The style developed mainly in France where it showed its emotional stylish playfulness. At the same time the rays of Art Deco touched upon the modern western architecture, decoration, design, and fine arts around the world, and even non-French Art Deco somehow relates to the early Parisian Art Deco designs. French-inspired ornamentations were used on American buildings continuously until the 1940s. Duncan(1999) said that the early French Art Deco style had in its moment of glory provided America with the legacy of rich architectural ornamentation. It is found that many international artists and designers adopted or adapted the design elements of high-style French Art Deco on their later modernized Art Deco. the furniture of the German Bruno Paul or the jewellery of the American firm Black, Starr Frostmany other designers throughout Europe and the United States paid vestigial homage to the French style, among them the creators of the spectacular American and English motion picture palaces, the Russian-born Serge Chermayeff and the British Clarice Cliff with her jazzy, brightly hued pottery (P.Bayer, 2000, p 10). EXTENSION OF STYLE ART NOUVEAU However, one could say that the beginning of the style Art Deco showed an early presence since before the 1925 Exposition, as early as the last years of ninetieth century when Art Nouveau gained its appreciation. The 1900 Exposition Universelle which was held in Paris, was one of the most successful and ambitious exhibitions in the history of Paris. Works of twenty four participating nations and their numerous colonies including European, American, African and Asian countries were exhibited. Hence there were varieties of fine arts, jewellery designs, ceramics and pottery, furniture and all sorts of craftsmanship which had inspired the Art Nouveau designers and some young designers who would later introduce the style Art Deco to the world. Two years later Art Nouveau became the most fashionable and sought after design style of the early twentieth century, and many designers became to develop interesting, variations and historical themes into their work. However, the style began to dec line afterwards because of the First World War and the rise of industrialization. After World War I, because of the result of the dramatic changes in social, personal and economical matters, expensive highly stylised and hand crafted Art Nouveau lost its favour and was replaced by new design concepts of mass produced modernism. The decorative aspects of the style became unessential and many European designers followed mass production and functionalism of German Bauhaus movement. Art Nouveau style was applied to low quality uninteresting products for commercial gain. On the other hand younger avant-grade designers began to experiment the modern design concepts by combining them with their predecessors fine craftsmanship to produce a design style that has both intellect of modernism and visual of the traditional styles. The cluttered floral designs, pastel colours and the overly decorative patterns and curls of Art Nouveau were stripped down to angular geometric shapes, clear bright and bold colours, uncluttered clean shapes and refined detailing of the new style Ar t Deco. Art Deco designers still kept their predecessors stylised designs and superb craftsmanship and adapted them in many of high-style Art Deco. Hence Art Nouveau style didnt come to an abrupt end but continued as Art Deco for several more years until it was replaced by mass produced modernist Art Deco designs. Art Deco is not the opposite of Art Nouveau; it is in many aspects an extension of it, particularly in its preoccupation with lavish ornamentation, fine materials and superlative craftsmanship. (Duncan, 2000, p6) Art Nouveau style mainly influenced the French Art Deco designers such as Jacques-Emile Ruhlmann who was famous for his French style Art Deco furniture designs. Moreover the influence of Art Nouveau can be seen in many of French Art Deco pochoir illustrations which adapted the elements of floral, stylised Art Nouveau with the combination of bold colours, and glamour of Art Decos characteristics. INFLUENCES OF THE ANCIENT ART As Art Deco was already gradually forming since the 1900 exhibition, the inspiration of the style is very diverse and came from different art forms and cultures. Among these influences, ancient Egyptian art and Aztec and Mayan architecture of ancient Mexico art were best known and adopted by many Art Deco artists and designers. Because of the discovery of the Tutankhamun tomb in 1922, the Egyptian art was popular among the Art Deco designers, that the craze touched every aspect of design. Fashion accessories, furniture, products and interior designs at that time had combination of Egyptian-inspired geometrical shapes with the Art Decos own stylised and decorative patterns. Egyptian arts usage of colour and ornamentations were also adopted for architectural decorations. Examples of these can be seen in usage of bold flashes of gold colour on the black granite surface of Raymond Hoods American Radiator building, and Egyptian-inspired eagle-shaped gargoyle ornaments on the Art Decos ico nic, the Chrysler Building. The ancient Mexican architecture also directly influenced Art Deco skyscrapers and interior designs. The geometric forms and patterns of rigid stonework Mexican art can be traced in many of 1920s and 1930s architecture and design. According to Baddeley(2003), the block-like mass, ziggurat forms and patterns of Manhattans skyline evoked rather than replicated the militaristic decorations of Aztec temple design. Even the zoning law applied on the New Yorks skyscrapers was based on the Aztec architecture concepts. According to Duncan(1999), the zoning law is applied to the high buildings to ensure adequate light and air for the citys working populace, hence architects developed a series of setbacks, or terraces, which stepped backwards and upwards like Ziggurats of the Aztec architecture. However, the decorations on the building and inside of the building had influences from historical art styles of Japanese, Islamic, Celtic besides Egyptian and Mexican, and sometimes all the styles app ear together to give the impression of an unspecified historicism. TRADITIONAL AND MODERNITY, DECORATION AND FUNCTION Art Deco was purely decorative and was not the leading intellectuals of the period although it had approach to functionalism of modern designs. Since World War I and rapid industrialization, most modernist artists and designers were keen to produce mass-produced designs made in new, low-cost materials and rejected any decorative intentions. However, according to Robinson(1988) many of these designers soon realised that functionalism alone cannot fulfil the customers demands as certain amount of fantasy, luxury and embellishment were required in order to fulfil their aesthetic dreams. Many designers working in more mundane materials, for mass production and the popular market, came to see forms and motifs derived from fine art as capable of bringing aesthetic value to even modest domestic environments, as well as giving value to their own practice. (Benton, 2003, p105) Thus Art Deco is decorative even when it doesnt employ ornaments and surface decorations, to provide sense of emotional fulfilment and luxury to bold machine-made items. This concept of Art Deco was practiced in many areas of designs including industrial, interior and furniture designs as well as in architectural design. According to Duncan(1999), in traditional architecture, Modernist decoration was used as a transitional device to alert the eye to a change in the buildings contour. Vertical and horizontal decorations were used to emphasize a skyscrapers height and rhythm of the setbacks, moreover colour was also applied along the setbacks on the building to provide definition to the passerby far below. Duncan(1999) has found that Hildreth Meiere, American artist and architect said in July 1932 The Question of Decorative Architectural Forum that: Decoration is that which gives color or texture, scale or pattern or interest, which is used, whether functionally or not, because it gives pleasure or expression. An architect instinctively employs it because he is an artist who designs for aesthetic enjoyment as well as a builder who must build adequately for physical needs. (Duncan, 1999, p150) Thus Art Decos modernized traditional style or decorative modern style of decorations and ornamentations were applied on everyday household products, automobiles and buildings to give certain amount of interest and luxury, as a result Art Deco became widely appreciated by the high society and considered to be the functional form of elegant and luxurious modernism. AVANT-GRADE INFLUENCES Art Deco designers and Avant-grade designers shared the same interest in applying decoration since the latter themselves became to practice the decorative arts on their artworks. Benton(2003) believed that the association between avant-grade art and Art Deco was also encouraged by decorative artists ambitions. Likewise, Art Deco designers also adapted the avant-grade movements elements in many areas of its decorations. Many of Art Decos graphic posters and illustrations showed the influence of cubism and futurism by adding abstract, fragmented, overlapped geometrical shapes with crisp rigid lines to show the periods occupation with speed and power. The influence also can be seen in the areas of product design and furniture design, for instance Erik Magnussen used the abstracting and fragmentation techniques of Cubism on his coffee service called Cubic or The Lights and Shadows of Manhatten to produce interesting and eccentric look of an usual and functional coffee set. NEW WORLD, MODERNIZATION AND MASS SOCIETY Art Deco style was influenced by past and present art movements and styles, but on the other hand, the influence came from not only creative environment but also the lifestyle and the ever changing society of the period between two world wars when the movement reigned supreme. The First World War gave a sense of break from the past and provided modernity to the whole new world which accompanied urbanization, standardization, and mass society. The new lifestyle of the modern world and the new roles for the common men resulted in mass consumption and demanding society, hence mass production became vital in manufacturing and producing areas. Deco style graphic design and posters with the illustrations of expanding leisure activities such as dance halls, and entertaining sports such as tennis and golf, as well as the brochures for holidays and beaches became the popular media between the consumers and the manufacturers as a result of demanding entertainment and pleasure by the mass socie ty of not only elites but also common people. Furthermore, developing science and technology which is a crucial element in the modern society also played an important role in creating modernity in the new world. Production and utilization of electric power, discoveries of new materials such as plastics, and the advancing techniques in creative area provided the whole new concepts to Art Deco designers and hence many artists and designers began to experiment with new design forms and materials to provide new satisfaction and fulfilment to the changing taste of the society. Robinson(1988) wrote that soon after the 1925 Exposition, superficial copies of Art Deco style products began to appear in large department stores that this took away the essential aesthetic understanding and quality of craftsmanship that had elevated the original Art Deco designs to a truly modern art form. Hence the rapid expansion of mass society and the advanced technology had soon produced a new style of Art Deco called streamlining which would replace the traditional techniques and style of Art Deco. SPEED, STYLE AND STREAMLINING The mass production of transportation methods, which is the result of the rapid expansion of mass travel, was the vital reason that the Art Deco designers turn to a new style of design and streamlining technique. According to Atterbury(2003), streamlining reflected contemporary enthusiasms for science, technology, engineering and, above all, travel and transportation. Streamlining was applied to a new generation of automobiles, aircrafts and trains, to express speed and mechanical efficiency, as well as to domestic and commercial objects where speed and efficiency were irrelevant. Atterbury(2003) also mentioned that streamlining and speed became synonymous in the public mind, and so streamlined forms were widely applied to domestic motor vehicles despite having little or no impact on their actual performance. Despite the science and rationality, the image of speed was more important and streamlining was used as decorations to appeal the surface look and seduce potential customers as the sleek contoured horizontal lines and smooth surfaces not only provide modernity, but also suggest luxury, comfort and restfulness. Works of industrial designer Raymond Loewy strongly reflected the streamlining style of Art Deco since he was one of the logical leaders who emphasized on styling this to promote mass consumption and mass production among the commercial competition during the Great Depression in America. The industrial designers attempt to modernize consumer goods as a means of boosting sales led him(Raymond Loewy) in the 1930s to the pursuit of a new style, one which evolved from the preceding fashionable Art Deco style of the 1920s and could be applied to industrial products. (Duncan, 1999, p 270) Hence new principles and application of streamlining became a fashion statement and was applied on almost every item from book covers and pencil sharpeners to the buildings decoration and the automobiles and trains. Examples of streamlining on buildings, which is known as streamline modern architecture, include the Coca-Cola Bottling Company plant, the California Petroleum Service Station and many roadside diners in Los Angeles, as well as the buildings and pavilions of the 1939 New York Worlds Fair which is known for acting as an endpoint of the Art Deco style. Like traditional stylised Art Nouveau was replaced by the mass-produced streamlined modern Art Deco after the World War I, so was Art Deco by total machine aesthetic Modernism when the Second World War definitely killed off the flame of Art Deco and the style lost its glamour after the New York Worlds Fair in 1939. Even though streamlining was popular after the 1925 Art Deco Exposition in the design of buildings and transportation, the original Art Decos decorative motifs had become out of date and took over by the pure functionalism of Post-modernist designers. Though some notable expressions of decorative exuberance inspired by Art Deco practices survived, the styles characteristic decorative repertoire and cheerfully commercial traits were widely abandoned in favour of design languages redolent of the larger social good. (Benton, 2003, p429) INFLUENCES OF ART DECO However, Art Deco recovered with the growing interest in advertising, graphic design, fashion design and glamour and individualism in the 1950s and 1960s. The major exhibitions on the subject and publications books on Art Deco fashion and fashion illustration had encouraged the revival of Art Deco. This new interest influenced many younger artists and designers such as The Memphis Group of the 1980s. According to Benton(2003), Art Deco also encouraged Post-modern architects and designers to employ a richer iconography to be playful and to take risks with materials, colours, surfaces, shapes and visual references. Although Art Deco style had left many good influential examples of designs for the future generations, there were some disadvantages in those influences it had handed down to later design movements especially popular, transient, expendable, low cost, mass produced, young, witty, sexy, gimmicky, glamorous and big business art movement in the 1950s which was known as Pop art. Late Art Decos mass consumption and mass production concepts of design were the certain part of the origins of mass media, and the illusion of popular artificial fulfilment of the modern art culture. Like mass produced cheap Art Deco products fulfilled the desires of the mass society after the First World War, according to Belting(2003) today visual advertising blinds the consumers eye to the thing itself and hides the illusion, its true nature behind the effects and lies of advertisements. Hence Art Decos both illustrative influence and conceptual influence has reappeared in nowadays graphic and advertising designs. Besides, Art Deco architecture and interior design also regained its popularity nowadays and the style was adapted in many of the recent architecture and replicated for the interior designs of contemporary buildings. The Parkview Square in the downtown area of Singapore, for instance is proof that the Art Deco influence is still surviving in some parts of the world today. The building design is classic Art Deco style and inspired by the Chanin Building as well as the lobby of the building is filled with Art Deco style hand crafted details and decorations. Similarly, the Williams Tower which is also known as the Transco Tower in Houston, Texas is also a fine example of Art Deco inspired skyscraper with rigid lines, angles and setbacks of the 1920s Art Deco architectural characteristics. What is more, the rotating beacon at the top which lights up at night put emphasis on the influence of the glamorous and luxurious night light of the pure Art Deco style. In addition, there are a few c ommercial and residential buildings surviving in Houston which are designed in postmodern interpretations of Art Deco streamline moderne style. Indeed, Art Deco may not be as popular as it was in its period of 1920s and 1930s,its intellectually and visually fascinating design concepts are still influencing the contemporary world and many design aspects of everyday life. CONCLUSION To conclude, Art Deco was a style as well as a total result of styles, a wonderful mixture of traditional and contemporary designs, with diverse cultures and technologies. It not only took inspirations from past and its predecessors, but also was influenced by the changing lifestyle and modernity of the period. Even though the time and the age between two wars was unrest and unstable, Art Deco had lived long for three decades and flourished successfully until the spirit died down entirely in 1939 at The New York Worlds Fair. Many iconic and notable examples survived until these days and the styles elements and characteristics are being adapted or replicated in contemporary designs by today designers. The styles concepts of uniting mass production and the artist, function and decorations, commercial profits and emotional fulfilments, had passed essential examples and lessons in the history of art and design to younger generations and new birth of modern designs. Art Deco was decorativ e using fine craftsmanship in traditional style, yet it was modern and advanced in technologies and creations. Art Deco had gained its satisfying popularity during its high time, and in fact the style is still being enjoyed by todays society. What is more, the fact that it is still influencing many designers these days is undeniable.