Marketing The Key Marketing Issue - 1346 Words

Umesh Misra MKT 6301 1. A description of what you believe to be the key marketing issue(s)/challenge(s) facing this Organization. Marketing Issues: †¢ Initially, Intel did not have any logo on OEM’s product. This in turn did not attract more consumers, as they were not aware of its presence. †¢ Whenever Intel introduced new product, they must have publicized it on great scale. As the consumers were not aware of new product that was introduced in the market and they kept on using older product that was well established in the market.. It is well shown that the third generation microprocessor 386 was not replaced by the second generation microprocessor 286 despite of 386 being better. People adopted third generation 386 microprocessor very†¦show more content†¦So for people to know that a new product is launched, Intel should have organised grand launch events which invited people from different fields such as journalists, software developers, executive from different companies, and most important common people. Pros of Alternative 1: †¢ Most of the word about the new product would be spread by people present in the event. †¢ Advertisement cost can be reduced. †¢ People will show interest in new product from the movement of its launch. †¢ The entire positive and the negatives about the product can be discussed in the event. †¢ Information regarding future products that are in pipeline can also be given. Cons of Alternative 1: †¢ Organising such event is quite expensive. †¢ It can end up in providing competitors about the information of future plans. †¢ The event must be well planned and as any mistake made during the event can back fire and malign the image of the company. b) The pros and cons of alternative solution 2 to address these marketing issues/challenges. Intel primarily being a chip manufactures company, mainly focused on personal computer and servers. They did not focus on non PC market which included cell phones, PDAs etc. .They should have invested and focused on other chip based electronic gadgets that were becoming popular among people. Pros of

Custom Coffee Chocolate Free Essays

Mgmt 5000 Custom Coffee Chocolate The mission of Custom Coffee Chocolate is to provide lovers of fine chocolate and coffee a place to indulge themselves. From the cafe’s current offerings and proposed expansion, I do not think that the indulgence aspect of the mission statement is limited to the chocolate and coffee itself. I think that the menu variety, entertainment events and amenities that they will offer lend themselves to the mission of indulgence. We will write a custom essay sample on Custom Coffee Chocolate or any similar topic only for you Order Now The menu variety, for example allows one to indulge the pallet and explore the world through taste. Entertainment events allow one to immerse themselves in the sounds and words of other cultures while relaxing and surfing the net all at once. The cafe’s strengths include knowledge of customer base, specialized products, repeat business and a high traffic location. Weaknesses are lack of financial capital, limited staff, and majority of business is takeout. They are also weak in their lack of marketing and short-term lease on property. The cafe does have some opportunities though. The opportunities present are expanding the menu and services, marketing cafe as an entertainment or meeting venue, or include the always-popular wireless connection. Threats present for the cafe are other restaurants and businesses in the area. They are likely to see their success and create a similar offering of their own that features lower prices, better product or services. I believe that one of the first goals that Custom Coffee Chocolate should achieve is extending their hours and staff. By achieving this goal first, it will make moving toward all their other goals flow smoothly. Their next steps should be to secure a wireless connection and begin to have small entertainment events. Brewer should begin to ramp up the cafe’s marketing plan by advertising the events and wireless access. The marketing campaign should be targeted in the local lounges, campus commons, and dorms. After the entertainment has been established as a success, it would provide a good test market to begin expanding the cafe’s menu into new areas. Then finally, they should launch a website for the cafe that features all their best assets. How to cite Custom Coffee Chocolate, Papers

Food Products And Biotechnology Essay Research Paper free essay sample

Food Merchandises And Biotechnology Essay, Research Paper Introduction This paper is about Biotechnology and its usage in making new nutrient merchandises. In researching this paper, I found there is a batch of information on this topic and a batch of argument on the creative activity of genetically altered nutrient, medical specialty, harvests, and more. I decided to make my paper on the genetically altered nutrient portion of the topic. I will discourse what biotechnology is, who is for it and who is against it, and what some of the ethical concerns are when it comes to turning genetically modified ( GM ) harvests. THE FOOD BIOTECHNOLOGY DEBATE WHAT IS BIOTECHNOLOGY? Biotechnology is a wide term that applies to all life beings. It is used for everything from micro-organisms used to ferment beer to the most sophisticated signifiers of cistron therapy. There are two classs of activities in biotechnology: the traditional methods and new scientific methods. The traditional methods are the manner that husbandmans have been engendering their harvest for centuries, cross genteelness workss until eventually some coevals down the line is precisely the manner they want it. The new methods are taking cistrons from different beings and infixing them into another being in the lab. This eliminates the waiting period to acquire the consequences they want, alternatively they get the exact works they want right off. The United States authorities defines it as being # 8220 ; any technique that uses populating beings or parts of life beings to ( 1 ) brand or modify merchandises, ( 2 ) better workss or animate beings, or ( 3 ) develop micro-organism for specific utilizations. The intent of biotechnology in nutrients is to make better tasting and more alimentary nutrients, that have higher harvest outputs, and workss that are of course protected from disease, insects, and drouth. Through biotechnology scientist can develop workss with merely specific good traits and leave out the unwanted traits. They can alter one feature or a few features at a clip with current engineering. This enables them to let go of, for usage, the modified seeds one measure at a clip alternatively of disbursement old ages to develop the best tasting and hardiest workss all at one time. It takes 10 # 8211 ; 12 old ages to engender workss in the traditional manner. With biotechnology, breeders can choose the exact traits they are looking for and blend them together enabling them to acquire the workss they want in merely 1 # 8211 ; 2 old ages. Crops that are presently produced in the U.S. through biotechnology are soya beans, maize, canola, tomatoes, squash, and murphies. These harvests are suppose to be improved versions of the traditional 1s with added good traits. RISKS Some of the hazards, to worlds, that scientists have identified are new allergens in the nutrient supply, antibiotic opposition, a concentration of toxic metals, and sweetening of the e nvironment for toxic Fungis. NEW ALLERGENS New allergens could do jobs for people that are sensitive to certain things and do non cognize that they are now portion of something else that they were non allergic to. For illustration if they put certain milk proteins into carrots, parents would cognize non to give kids allergic to milk the milk but they would non believe twice about giving them the transgenic carrots that now contain milk proteins. A survey done at the University of Nebraska showed that soya beans that were genetically engineered to incorporate proteins from Brazil nuts caused people allergic to Brazil nuts to hold reactions to the soya beans. ANTIBIOTIC RESISTANCE In familial technology the frequently use antibiotic resistant cistrons as what they call # 8220 ; selectable markers # 8221 ; . The markers help choose cells that have taken up foreign cistrons. Although the cells no longer hold a usage for the cistrons, they still stay in the works tissues everlastingly. Having these antibiotic cistrons in nutrients could do two jobs. This first is eating the nutrients that contain the cistrons could cut down the effectivity of taking antibiotics that need to be taken with nutrient when you are ill. An illustration is if you eat a tomato with the antibiotic cistrons at the same clip as you take an antibiotic, the cistrons could destruct the antibiotic in your tummy. The 2nd thing that could go on is the opposition cistrons could be transferred to worlds doing the antibiotics taken when sick useless. Although figure two is improbable with out some sort of scientific mediation, the possibility should be closely checked. CONCENTRATION OF TOXIC METALS Some of the new cistrons being added to workss have the ability to take heavy metal, such as quicksilver, from the dirt and dressed ore so in the tissues of the works. The ground, they have added these cistrons in some works, is so that municipal sludge can be used a fertiliser. The sludge contains foods that are good for the workss, nevertheless the sludge is besides contaminated with heavy metals. The thought is to do the works so that they can take the metals to non-edible parts of the works. For illustration, in a tomato works the metal would concentrate in the roots and in a murphy works, the metal would be in the foliages. To make this they use some sort of familial on and off switches. The hazard is that if the switch is non wholly off the comestible portion of the works could be contaminated. ENHANCEMENT OF THE ENVIRONMENT FOR TOXIC FUNGI It is possible that taking cistrons from works could do jobs. The illustration I found is the caffeine in java beans, by turning the cistron off or taking it wholly to turn decaffeinated java they could make a fungous job. The caffeine in java beans really protects the workss from Fungi. If beans are unable to bring forth the caffeine, they could be coated with a bed of toxic Fungis, such as aflatoxin, which is toxic to worlds and these tox ins can stay in the nutrient through the procedures of nutrient readying. BENEFITS There are many possible benefits of familial technology of beings. Some of the pictured benefits are technology animate beings for leaner meat, drug-producing installations, to defy diseases and beginnings for transplant variety meats. Engineering workss to defy weedkillers, diseases and plagues, to be more alimentary, to turn faster and to better the gustatory sensation and quality. Bacterias to bring forth drugs for farm animal and nutrient processing AIDSs. So far, the workss and the bacteriums are the lone genetically engineered merchandises on the market. Presently tomatoes, papaia, Piper nigrums, squash, maize, soya beans, and cotton have been genetically altered to defy weedkillers, insects, and disease and to better the spirit an 500 quality. Plant can bring forth larger harvests than before with less infinite. Bacterias have been reengineered to bring forth rennet, which is an enzyme used to do cheese and is widely used by U.S. cheese manufacturers. Bovine Growth Hormone ( BGH ) is made for engineered bacteriums and is used to increase milk production in cattles. BGH is presently being used by about 10 % of the U.S. dairy farms. Some other benefit expected in the close hereafter are reduced degrees of natural toxins in the workss, widening the shelf life of nutrient, and simpler and faster methods in placed pathogens, toxins and contaminations. Some merchandises being released shortly with these benefits are healthier oils, sweeter peas with higher works outputs, bananas and Ananas comosuss with delayed maturing qualities and higher protein rice utilizing cistrons transferred from peas. Further in the hereafter it is expected to assist avoid famishment as the universe population grows to over 10 billion peop le by the twelvemonth 2050. This is expected to be accomplished by increasing a crop’s ability to defy drouth and other environmental factors. The benefits expected down the route include safe nutrients with less allergenic proteins, drouth and inundation opposition, and tolerance to salt, metals, heat and cold. OPPONENTS This portion is traveling to touch on some of the oppositions to genetically modified ( GM ) nutrients. One of the biggest is the Prince of Wales and all of England. The Prince has been really vocal in the yesteryear on this issue he has given a few addresss and even get downing an on-line forum on the topic. He is forcing for public argument on GM nutrient. He believes GM is more than merely an extension of selective genteelness techniques that blending familial stuff from different species that would usually non engender â€Å"takes us into countries that should be left to God.† He says we should non tamper with the edifice block of life. He does ex perience that familial use could take to good in the field of medical specialty, agribusiness and the wellness of the environment, but that advanced engineering brings dangers with it besides. He, along with several others, think that weedkiller immune harvests will take to more chemicals being used on harvests non less. Him and others says that the trait for weedkiller opposition will distribute to wild works life and do weeds that are immune to weed slayer as good. If workss produce there ain pesticides it will kill the good bugs every bit good as the bad 1s. Besides, with the pesticide everyplace in a harvest, it will take to a tolerance to the pesticide on the portion of the bugs and they will finally be immune to it. During pollenation and with air currents the pollen can distribute from the GM harvests to conventional and organic harvests polluting them. He wonders about the claims that GM harvests are needed to feed the world’s turning population. He thinks it is more a deficiency of money than a deficiency of nutrient that is the job. The representatives of 20 African provinces, including Ethiopia, have published a statement stating that GM harvests will non assist their husbandmans produce the nutrient that will be needed in the 21 century. In fact, they think it will destruct the diverseness, the local cognition and the sustainable agricultural systems and undermine their capacity to feed themselves. He besides wonders how the developers of all this engineering are be aftering to do a net income from selling their merchandise to the poorest parts of the universe where they claim it is need the most. He feels it would be better to concentrate on sustainable techniques that can duplicate or treble the outputs from the traditional agriculture systems. England has been forcing for labeling demands to inform the consumer that nutrient is genetically altered, so that they can do their ain determination as to whether they want to eat it or non. The i nquiries raised by oppositions are â€Å"Is it safe? † so far there is nil demoing that it is non, but there is besides non much informations demoing that it is either. # 8220 ; Why are the regulations for O.K.ing GM nutrients less rigorous than those for new medical specialties produced utilizing the exact same engineering? # 8221 ; If GM nutrient is traveling into our organic structures merely as medicines do, it should be capable to the same testing. # 8220 ; What is the effects on the environment? # 8221 ; Laboratory trial have already shown in the U.S. that the pollen from GM maize has damaged the caterpillars that turn into the Monarch butterflies, if it can ache them what is it making to other species? They are non even proving the maize it is in widespread production and this should hold been caught if testing had been done. It should hold been caught by the company that makes the seeds or by the regulative governments that let the seeds be sold on the market. It would do sense to works a little trial subdivision of a harvest and se e what will go on. # 8220 ; If something goes incorrect with a GM harvest, who will be held responsible? # 8221 ; This is a # 8220 ; large one # 8221 ; who is traveling to be lawfully apt for the harm, whether it is to human wellness, the environment, or both. Will it be the company who produced and sold the seeds, the husbandman who grew it based on being told it is safe, or will it be everyone which is the instance with BGH. There has been a statement put out by a group of scientists from 13 states all over the universe naming for a moratorium on GM harvests and an straight-out prohibition on patents of GM seeds. They put out to all the authoritiess of the universe this statement and hold asked the authoritiess to make the followers: ? Enforce an immediate moratorium on farther environmental releases of transgenic harvests, nutrient and animal-feed merchandises for at least 5 old ages. ? Ban patents on life beings, cell lines and cistrons. Support a comprehensive, independent public enquiry into the hereafter of agribusiness and nutrient security for all, taking history of the full scope of scientific determination every bit good as socioeconomic and ethical deductions. They are concerned that there needs to be more testing due to turning grounds of jeopardies to biodiversity, nutrient safety, human and carnal wellness. They do non experience that neither the demand nor the benefits of familial technology of agribusiness have been proven. They say that new scientific grounds warrants an immediate moratorium. They say that cross pollenation is already go oning making many species of superweeds and that the opportunities of transgenes distributing to other works is 30 times more likely than a works distributing its ain cistrons. These 61 scientists have me convinced after reading their statement that the authoritiess need to set a arrest to this and hold farther testing and polishing done before anymore are grown commercially.